Read Singhania's S-Craft Magazine Vol-10
Introduction
Welcome to S-Craft Vol-10! In this issue, we celebrate Singhania’s blend of tradition and modernity. Discover our exquisite sarees for Varamahalakshmi Vratam and Raksha Bandhan, and explore the elegance of Moonga Embroidery. Join us in patriotic fashion for Independence Day and enjoy our festive wardrobe collection. We also highlight our team’s achievements and share inspiring client stories. Enjoy a journey of style and celebration with Singhania’s!
Index
The Woven Path of Singhania's
Exploring the brand's journey through challenges and triumphs.
Singhania's celebration of National Handloom Day 2024
Celebrating the artistry and tradition of India's handloom heritage with Singhania's.
Singhania’s Selection of Sarees Perfect for Varamahalakshmi Vratam
Enhance your celebration of Goddess Lakshmi Pooja with our exquisite saree collection.
Discover exclusive fabrics for Varamahalakshmi Vratam
Choose the ideal fabric to honour Goddess Lakshmi with grace and style.
Celebrate Raksha Bandhan with Us!
Honour the bond between siblings with elegant attire.
Independence Day: Drape the Spirit of Freedom
Celebrate our nation's spirit with patriotic fashion from Singhania’s.
The Timeless Moonga Embroidery
Fabric by Singhania’s Latest Collection for its valued customers.
Festive Fashion with Singhania's Wardrobe
Get ready for festive celebrations with stunning styles.
Singhania’s Spotlight: Strokes of Life
Explore Mithun Das's impressive growth and creative contributions to our design team at Singhania's.
Client Diaries: Your Stories, Our Inspiration
Showcasing our clients who have made their special events memorable with Singhania’s creations.
Employee of the Month
Meet our star workers who make Singhania's great with hard work
Unique Saree Facts
Discover interesting facts about the saree and its global influence.
The Woven Path of Singhania's:
Journey of Growth and New Beginnings
Singhania’s has been a renowned name in the world of fashion for many years, since 1881, known for its exquisite sarees and fine fabrics. Over time, the brand has navigated both challenges and successes, always staying dedicated to delivering quality and style. Founded with a passion for preserving traditional weaving techniques and offering beautiful, handcrafted sarees and fabrics, Singhania’s quickly became a favourite among customers. Its dedication to excellence and attention to detail helped it rise to prominence in the fashion industry. The brand’s collection of sarees, exclusive range of Banarasi and Kanjivaram, and many more crafts have been a symbol of grace and sophistication for countless occasions. Singhania's journey has been one of perseverance and growth. With a steadfast commitment to its core values, the company has continually evolved, embracing innovation while honoring tradition. This dedication has allowed Singhania's to thrive, remaining a cherished name in the industry. Through every challenge, their focus on excellence and creativity has kept them strong and inspired them to keep moving forward. Today, Singhania’s is excited to announce the opening of a new branch in Vanasthalipuram! This new location is set to bring the same exceptional service and stunning collection to even more valued customers. The new branch is a testament to the brand's dedication to growth and its continued commitment to offering beautiful, high-quality sarees and fabrics. Here’s to new beginnings and continued success!
Singhania's celebration of National Handloom Day 2024
On August 7th, 2024, Singhania's marked National Handloom Day with a company-wide celebration that highlighted the importance of India's handloom heritage and the artisans behind it. The event underscored the company's commitment to preserving traditional weaving techniques while adapting them for modern consumers. Mr. Sailesh Agarwal, Managing Director of Singhania's, commenced the day with a thoughtful address to its staff. He emphasized the cultural significance of handloom fabrics, stating, "Each handwoven piece represents centuries of craftsmanship and carries forward our rich textile tradition." Mr. Agarwal took the opportunity to express gratitude to the skilled artisans who form the backbone of the handloom industry, acknowledging their invaluable contribution to India's textile sector. Mr. Prudhvi Raj Patnaik, C.E.O., Singhania's, used the occasion to reaffirm Singhania's dedication to artisan welfare. He elaborated on the company's initiatives aimed at improving the lives of weavers and their families, including fair wage practices, skills development programs, and health benefits. "Our goal is not just to create exquisite handloom products," Mr. Patnaik explained, "but to ensure the sustainability of this age-old craft by supporting the artisans who make it possible." Mr. Patnaik also highlighted Singhania's focus on producing heirloom-quality pieces. He detailed how the company combines traditional weaving techniques with contemporary designs to create handloom products that appeal to modern tastes while retaining their timeless quality. "We're not just selling sarees and fabric; we're preserving a part of our cultural heritage for future generations," he noted. The company's commitment to handloom was visibly demonstrated by the staff, who donned an array of handwoven attire for the day. This sartorial display served as a living showcase of the versatility and beauty of handloom fabrics, from everyday wear to special occasion ensembles. As the day concluded, it was clear that Singhania's Handloom Day celebration had achieved its goal of fostering a deeper appreciation for handloom among its employees and reaffirming the company's role in preserving and promoting this vital aspect of India's cultural and economic fabric.
Singhania’s Selection of Sarees - Perfect for Varamahalakshmi Vratam
Varamahalakshmi Vratam is a sacred day when married women across South India worship Goddess Lakshmi, seeking prosperity and well-being for their families. This auspicious occasion calls for an attire that reflects the richness of tradition and the beauty of Indian craftsmanship. At Singhania’s, our selection of sarees is thoughtfully curated to enhance the divine spirit of this day while celebrating the intricate artistry of India’s heritage. The Perfect Saree for Varamahalakshmi Vratam Choosing the right saree for Varamahalakshmi Vratam is not just about beauty; it's about embodying the divine qualities of t Goddess Lakshmi. Our collection features a diverse range of traditional weaves that celebrate the rich heritage of Indian craftsmanship. Kanjivaram Sarees: Known for their luxurious texture and intricate zari work, Kanjivaram sarees are a timeless choice for Varamahalakshmi Vratam. The motifs often feature elements like peacocks, lotuses, and coins, all of which symbolize wealth, purity, and divinity. A rich maroon or deep green Kanjivaram saree can make you look regal while paying homage to the goddess. Banarasi Sarees: For those who appreciate fine craftsmanship, our Banarasi sarees are a perfect choice. Woven with intricate gold and silver threads, these sarees often feature motifs like paisleys and floral patterns. A bright red or vibrant pink Banarasi saree not only adds colour to your ensemble but also symbolizes love and happiness. Paithani Sarees: If you wish to stand out, consider our Paithani sarees, known for their unique tapestry-like pallu and vibrant colours. The peacock motifs on these sarees are particularly significant, representing beauty, grace, and auspiciousness. A striking yellow or royal blue Paithani saree can be the perfect choice for this auspicious occasion. The Significance of Motifs and Colours Motifs and colours play a vital role in the cultural significance of sarees, especially during religious ceremonies like Varamahalakshmi Vratam. Lotus Motif: Commonly found in Kanjivaram sarees, the lotus represents purity and spiritual enlightenment. Wearing a saree with this motif can symbolize your devotion and connection to the divine. Peacock Motif: A prominent feature in Paithani and Kanjivaram sarees, the peacock signifies beauty, grace, and pride. It’s a reminder of the elegance and confidence that Goddess Lakshmi embodies. Colour Choices: The colours you choose for your Varamahalakshmi Vratam saree can also have significant meanings. Red symbolizes love and passion, green represents fertility and new beginnings, while yellow and gold are associated with prosperity and divine blessings. Something for the modern world For those who prefer a lighter touch, Singhania's collection of Chanderi sarees is worth exploring. These sarees, known for their sheer texture and subtle sheen, are perfect for the summer heat. The buttas (small motifs) scattered across the saree add just the right amount of festive charm without going overboard. So, have you picked out your saree for Varamahalakshmi Vratam yet?
Discover exclusive fabrics for Varamahalakshmi Vratam
Varamahalakshmi Vratam is a cherished festival that celebrates Goddess Lakshmi, embodying prosperity and grace. To honor this auspicious occasion, choosing the right fabric can make all the difference in how you experience and celebrate the festival. Here’s a look at our top fabric choices and the colours that will make your celebration even more special. Kanchi Tissue If you're a fan of classic elegance, Kanchi tissue is your answer. Its delicate weave and soft sheen add a touch of royalty to your look. The beauty of Kanchi tissue lies in its simplicity - let the fabric be the hero with minimal embellishments. Pair your outfit with gold or silver jewelry for a truly regal appearance. Embroidered Raw Silk For those who love a bit of drama, embroidered raw silk is a perfect choice. The richness of raw silk combined with intricate embroidery creates a stunning ensemble. Remember, less is more when it comes to accessories—let the fabrics be the focal point. Glass Organza with Embroidery Want to experiment with something new? Glass organza with embroidery is a lightweight, sheer fabric that adds a touch of ethereal beauty to your look. While it might seem unconventional for a traditional occasion, the right styling can make it work wonders. Pair it with a contrasting lining or a heavy border to balance the look. Printed Georgette If you're looking for a fabric that's both festive and comfortable, printed georgette is your answer. The fabric drapes beautifully, and the prints add a fun element to your outfit. Choose a print that complements the festive mood without overpowering the overall look. Colour Palette for the Goddess The colours you choose can significantly impact your overall look. Traditional choices like red, green, and yellow are always safe bets. However, you can select other colours like pink, orange, or even pastel shades. The key is to choose a colour that makes you feel confident and radiant. Tips for styling Accessorize wisely: Keep your jewelry simple and let the saree take center stage. Pay attention to the drape: The way you drape your saree can make a huge difference. Practice different styles to find what suits you best. Comfort is key: Choose a fabric that makes you feel comfortable throughout the day. Confidence is your best accessory: Wear your saree with confidence and grace. Remember, the most important thing is to feel beautiful and comfortable. So, explore different options, experiment with styles, and choose what makes you feel like a goddess.
Celebrate Raksha Bandhan with Us!
Raksha Bandhan is just around the corner, and what better way to celebrate this cherished festival than with a touch of elegance from Singhania's? At Singhania's, we believe in honoring the bond between siblings with beautiful attire that brings both tradition and modernity together. Whether you're looking for sarees, customized kurtas, or lehenga sets, we’ve got something special for everyone. Sarees: The Heart of Tradition Sarees have always been a symbol of grace and tradition, making them the perfect choice for Raksha Bandhan. At Singhania's, our saree collection is a celebration of rich heritage and modern style. From Banarasi and Kanjivaram sarees to net sequins and tissue embroidery designs, we offer a variety of crafts to suit your preferences. Our sarees are crafted with care, ensuring that you look and feel your best on this special day like Rakhi Customized Kurtas For a touch of individuality, our customized kurtas are a fantastic option. At Fabric By Singhania’s, we offer customization options that allow you to choose fabrics, colours, and designs to create a kurta that is truly one-of-a-kind. With the assistance of our expert team, we will help you bring your vision to life. Lehenga Sets If you're looking to make a grand entrance this Raksha Bandhan, our lehenga sets are the way to go. Pair your lehenga with statement jewellery and you're ready to celebrate in style! Get inspired with us! As you prepare for Raksha Bandhan, we hope our collection at Singhania’s gives you plenty of ideas to celebrate in style. Our sarees, customized kurtas, and lehenga sets are designed to make your festivities memorable and elegant. Here’s to celebrating Raksha Bandhan with grace, style, and the timeless beauty of Singhania’s! We look forward to helping you make this Raksha Bandhan a truly special one.
Independence Day: Drape the Spirit of Freedom
Independence Day is more than just a day off; it's a celebration of our nation's spirit. And what better way to honor this occasion than by dressing in the colours of our flag? Let's explore how Singhania’s and Fabric by Singhania’s can help you do just that. Sarees Independence Day calls for a saree that's as vibrant and spirited as our nation. Singhania’s has an array of options to choose from. A classic white saree with a green or saffron border is a timeless choice. But if you're looking to make a bold statement, consider a tri-colour saree - a perfect blend of style and patriotism. Don’t forget the accessories! A touch of gold jewelry can elevate your look. And for an extra patriotic touch, consider floral motifs in the colours of the Indian flag. Fabrics If you're a DIY enthusiast, Fabric by Singhania’s is your go-to. Imagine creating your own tri-colour outfit! It's a fun and rewarding project. You can also use these fabrics to decorate your home. A tri-colour cushion cover or a table runner can instantly transform your space into a patriotic haven. So, this Independence Day, let's come together as a nation, united in our diversity. Let's celebrate our freedom with pride and style. Happy Independence Day!
Fabric By Singhania’s latest collection of Moonga Embroidery
The latest in the collection from Fabric by Singhania is the legendary moonga silk, rich treasure from the looms of Assam's rich textile heritage. In golden hues, this fabric has a history, eternally intriguing, as old as several hundred years, and the durability and luster of time. Moonga silk comes from the semidomestic silkworm Antheraea assamensis that lays in the Brahmaputra Valley. Its, is linked to the culture of Assam, where this has been considered dear for generations. The Ahom kings, under whose rule Assam was for 600 years, were great patrons of the moonga silk; the wool adorned the royal attire and was gifted to honored guests. What sets moonga silk apart is the fact that it has all these qualities in one piece. Very strong but very light, it feels very strong; described as being the natural golden-yellow color, it actually looks much better after washing—a silk called mounga—and soft even when it is very hot or very cold, unlike most other silks. Thus, the newest addition incorporates elaborate embroidery into this age-old fabric providing a combination of old style artistry together with modern touch-ups.Embroidered moonga silk can never go wrong in special occasions like weddings, festivities, and also as an everyday modern outfit. Shop this exclusive collection of Moonga Embroidery at Fabric by Singhania’s online store or, better yet, visit the flagship store.
Festive Fashion with Singhania’s Wardrobe
Raksha Bandhan and Janmashtami are around the corner, and it's time to update your wardrobe! Singhania's Wardrobe has you covered with a stunning collection of lehenga sets, kurtas, and anarkalis, perfect for these joyous occasions. From the vivid energy of Raksha Bandhan to the joyful spirit of Janmashtami, there is something for everyone in our selection. Our dark-hued lehengas with elaborate embroidery are ideal for making a dramatic statement. Imagine yourself in a deep blue lehenga with golden details—a majestic look for a big occasion. If you want something more understated and elegant, our pastel-colored kurtas and anarkalis are perfect. Picture yourself in a soft pink Anarkali, gracefully swaying while you perform the aarti. These outfits are substantially more than just fashion; they indicate your distinct personality. Our collection will help you look and feel your best. Explore our website or visit to our nearby store to choose the right attire for the festive celebrations. Celebrate in style with Singhania's Wardrobe.
Singhania’s Spotlight: Strokes of Life
Singhania's is thrilled to celebrate Mithun Das, one of our exceptional team members. Since joining us, Mithun has embraced new challenges and swiftly mastered new skills. Everyone is impressed by his growth as an artist and the outstanding job he has been doing. When Mithun first joined Singhania's, he came on board as a painter for apparel. Since then, he has significantly broadened his expertise. Mithun has taken on various tasks, from painting backdrops for shoots and hand-painting sarees to assisting in creating sets and embroidery products. His willingness to embrace new techniques and ideas has been invaluable to the team. It is to be noted that Mithun’s innovative approach to cost-effective products and his deep understanding of techniques and finishes have set him apart. His positive attitude and commitment to improving his skills have been evident throughout his tenure. Mithun’s honesty and dedication make him a vital and esteemed member of Singhania’s, continually bringing fresh perspectives and creativity to work.
Client Diaries: Your Stories, Our Inspiration
At Singhania's, we always aim to put our customers' satisfaction first. It warms our hearts to see our wonderful clients wearing our high-quality creations. We are thrilled to share some special moments with you, showcasing our lovely customers who trusted us for their important events and celebrations. Here are a few of our valued clients who chose our pieces to make their special days even more memorable. And we're honoured to be a part of these cherished moments. We appreciate their trust in us and are excited to continue providing beautiful, quality garments for all their future events.
Employee of the Month
Singhania’s believes in recognizing and celebrating the hard work and dedication of our team members. This month, we are thrilled to honour these five exceptional employees who have gone above and beyond in their roles. Let’s take a closer look at their achievements and contributions:
Pavan Sharma - Sales Executive, Jubilee Hills Store: Pavan Sharma has consistently demonstrated a deep understanding of customer needs and an unwavering commitment to providing top-notch service. His ability to connect with clients and offer personalized shopping experiences has significantly boosted sales at our Jubilee Hills store. Pavan’s enthusiasm and dedication have made him a standout performer, inspiring his colleagues to strive for excellence.
T. Naresh Kumar - Sales Executive, Banjara Hills Store) Naresh Kumar’s exceptional performance at the Banjara Hills Store has not gone unnoticed. His commitment to providing outstanding customer service and his strong sales performance have made a significant impact. Naresh’s ability to engage with customers and offer tailored solutions demonstrates his dedication to his role and our company’s values.
Sravya - Fashion Consultant, Banjara Hills Store: Sravya has shown remarkable responsibility and dedication in her role as a fashion consultant. She excels at completing tasks efficiently and always with a positive attitude. Her friendly and approachable nature makes her a favorite among customers and staff alike. Sravya's commitment to her work and her ability to connect with people make her an invaluable asset to our team.
M. Achyuth Kumar Achary - MIS Executive: As our MIS executive, Achyuth plays a crucial role in managing and analyzing data to support our business decisions. His meticulous attention to detail and ability to provide accurate insights have been instrumental in optimizing our operations. Achyuth’s work behind the scenes ensures that our team has the information they need to succeed, making him an invaluable part of our organization.
Aisha Namreen - Content Writer: Aisha Namreen has a knack for crafting engaging and informative content that resonates with our audience. Her creativity and passion for storytelling shine through in every piece she writes, whether it’s a blog post, social media update,etc. Aisha’s content not only drives traffic but also strengthens our brand’s voice and presence online.
Congratulations to Pavan, Naresh, Sravya, Achyuth, and Aisha for their outstanding contributions! Their dedication and hard work set a high standard for all of us and remind us of the importance of teamwork, passion, and commitment.
Unique SAREE facts
• Contrary to popular belief, the saree was originally worn without a blouse or petticoat. These additions were introduced during the British Raj due to Victorian modesty standards.
• The saree has influenced global fashion. For example, renowned designer Jean-Paul Gaultier incorporated saree drapes and fabrics into his exclusive collections, showcasing their global impact on fashion.
• Sarees have been featured in international exhibitions and museums, including the Victoria and Albert Museum in London, which has showcased historical sarees and their evolution over time.
• In ancient times, men also wore garments similar to the saree. Historical records indicate that in some Indian cultures, men would drape themselves in long pieces of cloth similar to the saree, especially during ceremonial occasions.
Conclusion
As we conclude S-Craft Vol-10, we invite you to continue exploring elegance and heritage with Singhania’s. Whether for a special occasion or everyday beauty, we’re committed to offering unparalleled quality and style. Thank you for being part of our journey. Here’s to more moments of tradition, style, and fine fashion with Singhania’s!