Read Singhania's S-Craft Magazine Vol-13
Introduction:
We are excited to showcase S-Craft magazine Volume-13 latest issue delves into the captivating world of fashion, exploring the latest trends and inspirations straight from Bollywood and beyond. From iconic saree styles to fabrics honouring the legacy of Michael Jackson, this issue offers a comprehensive guide to elevating your wardrobe. Additionally, the magazine spotlights exceptional members of the Singhania's team and shares heartwarming testimonials from loyal customers. Prepare to be amazed by the diverse array of sartorial insights within.
INDEX
Style Files: What’s Trending in Bollywood?
Catch the latest fashion waves sweeping through B-town that are lighting up the big screen.
Southern Spice: Sarees that Sizzle
The hottest saree styles from South Indian cinema.
Michael Jackson-inspired look-alike Fabrics
Explore fabrics inspired by the King of Pop’s iconic style, honouring his unforgettable visit to India.
Singhania’s takes centre stage at ASIA MODEL FESTIVAL
Face of India representative, Ms. Soma Samhitha Yadav showcases Singhania’s exclusive sarees on the global platform.
Organza: The All-New Floranza Trend
We break down the delicate, floral trend that’s got everyone twirling in grace.
Cinema Couture: Inspired by Kalki 2898 AD
A look at the futuristic styles and cultural fashion inspirations from the sci-fi epic, Kalki 2898 AD.
Colour Code: Must-Have Shades for Your Wardrobe
Here’s your ultimate guide to trending colours that can elevate your everyday style.
Suit Up: Fabrics That Flatter You Best
Navigating the world of suit fabrics made simple! Discover which materials are perfect for your personal style and comfort.
Tissue Fabric? Never an Issue—Grab It!
Think tissue fabrics are tricky? Think again! Here's why this fabric should be your wardrobe’s shining star.
Hot Reads: Must-Read Blog Picks
Check out our website’s hottest blogs and stay ahead of fashion trends.
Spotlight: Employees of the Month
Meet the outstanding members of our team who go above and beyond, making your shopping experience magical.
Real Voices: Client Testimonials
Read firsthand experiences and testimonials from our valued clients about their journeys with us.
Saree Scoop: Surprising Sari Facts
Discover more fun, jaw-dropping sari facts to impress your friends!
Style Files: What’s Trending in Bollywood?
Did you know that a considerable amount of Bollywood’s red carpet and public appearances this year featured sarees? It’s a figure that might surprise some, especially given the frequent association of Bollywood glamour with contemporary Western silhouettes. Yet, this statistic underscores a powerful fashion trend in B-town: the revival and reinvention of the saree, with an emphasis on heritage weaves that carry stories as rich as the stars who wear them. This wave of sartorial elegance, fueled by Bollywood icons, is lighting up the screen with sarees—traditional styles that are captivating audiences and influencing fashion like never before.
Let’s explore the latest Bollywood saree trends, spotlighting some iconic looks and showing how you can find similar, inspired pieces at Singhania’s.
Kanjivaram Silk - Rekha: Rekha, the evergreen beauty of Bollywood, has always been known for her love of Kanjivaram sarees. Her recent appearance in a golden Kanjivaram silk saree, paired with a matching gold blouse, stole the show. Singhania’s offers an exclusive selection of Kanjivaram sarees, perfect for anyone inspired by Rekha’s iconic style.
Paithani Silk - Madhuri Dixit’s: Madhuri Dixit dazzled in a yellow Paithani silk saree, showing off the beauty of this traditional Maharashtrian weave. The bright yellow hue Madhuri wore is perfect for festive occasions, radiating positivity and grace. Singhania’s offers Paithani sarees in a range of colours and designs, allowing you to capture Madhuri’s vibrant style.
Organza Saree - Shraddha Kapoor: Shraddha Kapoor’s black organza saree is a perfect example, with its sheer elegance and lightweight texture that create a graceful silhouette. Organza sarees at Singhania’s come in various shades and patterns, providing a modern yet classic appeal ideal for evening gatherings or parties.
Inspired Collection at Singhania’s: If Bollywood style inspires you, Singhania’s is the place to explore sarees that mirror the beauty seen on the big screen. Find your favorite celebrity-inspired look and step out in timeless elegance that’s truly Bollywood-worthy!
Southern Spice: Sarees that Sizzle
The North might be shining bright, but how can the universe of South Indian cinema, a powerhouse of talent and style, be left behind? This region, known for its rich cultural heritage and stunningly beautiful women, has been consistently setting trends, especially in the world of traditional attire. And what better way to celebrate this than by exploring the latest saree trends inspired by South Indian actresses?
South Indian actresses, with their ethereal beauty and impeccable fashion sense, have been redefining the saree. From the classic Kanjeevaram to the contemporary designer saree, they've embraced a wide range of styles, each more stunning than the last.
Inspired by the Stars: Singhania's, a renowned name in the world of Indian fashion, has taken inspiration from these stunning actresses to curate a collection that's both traditional and trendy. Here are a few examples:
The Samantha Ruth Prabhu Elegance: Known for her graceful demeanor and impeccable taste, Samantha has often been seen in elegant silk sarees. Singhania's collection features similar styles, with a focus on soft, flowing fabrics and subtle embellishments.
Nayanthara: The Minimalist Maven Known as the 'Lady Superstar', Nayanthara's saree choices reflect her commanding screen presence. Her preference for solid-coloured silk sarees with subtle zari borders has created a new trend in minimalist luxury.
Keerthy Suresh: The Pattern Pioneer National Award winner Keerthy Suresh has become synonymous with experimental drapes and unique pattern combinations. Her recent appearances in contemporary versions of traditional temple border sarees have created a new trend category altogether.
Visit Singhania's today to experience the magic of South Indian cinema's most iconic looks, reimagined for the modern woman. Because when it comes to sarees, the South truly knows how to make them sizzle!
Michael Jackson-inspired look-alike Fabrics
Message written by Michael Jackson on a pillow at the Oberoi, Mumbai, October 1996:
India, all my life I have
longed to see your face.
I met you and your people and
fell in love with you.
Now my heart is filled with sorrow and despair,
for I have to leave, but I promise
I shall return
to love you and caress you again.
Your kindness has overwhelmed me,
your spiritual awareness has moved me, and
your children have truly touched my heart.
They are the face of God.
I truly love and adore you India.
Forever, continue to love, heal and educate
the children, the future shines on them.
You are my special love, India.
Forever, may God
always bless you.
– Michael Jackson
Michael Jackson's historic visit to India remains etched in the hearts of millions. Throughout his career, Michael Jackson maintained a special relationship with India and its people.. During his 1996 visit to Mumbai (then Bombay), he performed to a massive crowd as part of his "HIStory World Tour." His electrifying performances and iconic style continue to inspire, even decades later. Among the many aspects of his legacy, his fashion choices, particularly the extravagant ensembles he donned during his Indian tour, have left an enduring mark. Today, we are paying homage to the King of Pop's iconic visit. Singhania’s brings this legacy to life with a range of fabrics that mirrors his legendary style.
He was known for his love of sparkle, often wearing costumes covered in sequins that shone brightly under the stage lights. And who could ever forget his famous sequined glove? That single, glittering glove became a part of his signature style and still stuck in our minds when we think of his performances.
Michael Jackson loved wearing eye-catching velvet jackets that looked like fancy military uniforms. These weren't the ordinary jackets—they were made from rich, luxurious velvet and decorated with gold buttons and trim, making him look like modern royalty on stage. Fans would go wild when they saw him in these outfits! The style was unmistakably "Michael" – bold and dramatic, just like his performances. Michael chose deep, rich colours like red, black, and navy blue for his jackets. These fabrics became such a huge part of his signature look that even today, when designers make velvet jackets with gold buttons, people often say, "That's very Michael Jackson!"
Brocade fabrics, known for their rich, woven patterns, were a perfect match for Michael Jackson's bold style. His fondness for dramatic and ornate patterns was clear throughout his career. These fabrics feature rich, golden motifs that pay tribute to the time when Michael’s influence deeply connected with Indian culture, especially during his iconic tours. It’s like remembering the powerful moment when he spoke about his love and admiration for the people of India, a bond that continues to resonate in these luxurious fabrics.
Looking back at Michael Jackson's memorable India tour from 25 years ago, we can draw some fascinating parallels between his artistic vision and what Fabric by Singhania's does with fabrics today. Just as MJ was known for pushing boundaries in music and fashion, Fabric by Singhania's takes a similar bold approach to fabric design.
Think of it this way: Michael Jackson never settled for "good enough"—whether it was perfecting his moonwalk or crafting hit songs. Similarly, Fabric by Singhania's has built its reputation on relentlessly pursuing excellence in fabric making. Both of them strive for perfection, love to experiment with new ideas, and aren't afraid to try something different.
Available at all Singhania's outlets and our online boutique.
Singhania’s takes centre stage at ASIA MODEL FESTIVAL
The 2024 Asia Model Festival, held in South Korea from October 30 to November 2, 2024, witnessed a remarkable representation from India as a talented four-member team showcased the country's rich fashion heritage on the international stage. Among the standout performers was Soma Samhitha Yadav, who captivated audiences as part of the Face of India contingent, exclusively adorned in exquisite sarees from Singhania's.
For Singhania’s, this moment is an absolute honour. The model's choice to exclusively feature Singhania's creations at such a prestigious international event speaks volumes about the brand's reputation and appeal. Her trust in Singhania's to represent Indian fashion on a global platform has further cemented the brand's position as a leading name in luxury Indian wear.
This collaboration is surely a sign of Singhania's presence on the global fashion map, showcasing the brand's artistic vision and masterful craftsmanship to an international audience. The partnership between Soma Samhitha Yadav and Singhania's at the Asia Model Festival serves as a testament to the brand's growing influence in the global fashion landscape.
The event marks another milestone in Singhania's journey, reinforcing its status as the preferred choice among leading models and fashion influencers. This trust and recognition continue to inspire the brand to create exceptional pieces that celebrate India's rich textile heritage.
Organza: The All-New Floranza Trend
Nature's timeless allure has forever captivated fashion designers, with flowers particularly serving as an endless wellspring of inspiration. These natural wonders have shaped countless collections across centuries, now culminating in the breathtaking Floranza trend that proves beauty in fashion often mirrors the organic elegance of the natural world.
Singhania's has masterfully channeled this Floranza fascination into their latest organza collection across their three prestigious brandings. At Singhania's, the collection showcases ethereal floral-inspired organza sarees, often adorned with intricate floral embroidery.
Singhania's Wardrobe takes the Floranza narrative further with their ready-to-wear collection, featuring contemporary silhouettes that marry traditional aesthetics with modern sensibilities. The collection particularly stands out for its innovative use of floral organza in creating volume and movement, reminiscent of a flower garden swaying in a gentle breeze.
Fabrics by Singhania's, the textile division of the brand, has outdone itself with its extensive range of organza materials featuring various floral designs. This collection at the brand caters to both consumers and home stylists seeking to incorporate this enchanting trend into their creations.
The Floranza not only celebrates the timeless appeal of florals but also demonstrates how traditional craftsmanship can be reimagined for contemporary tastes, making it perfect for modern women who appreciate both heritage and innovation in their wardrobe choices.
Cinema Couture: Inspired by Kalki 2898 AD
The film Kalki 2898 AD highlights how traditional textiles, especially handloom, can lend authenticity, depth, and grandeur to even the most futuristic narratives. By blending high-tech visuals with cultural heritage, the costumes showcase a futuristic take on India’s rich textile legacy, amplifying each character’s persona. Deepika Padukone’s wardrobe, for example, integrates regal silks and woven patterns that ground her character in cultural elegance, even as she moves through ultra-modern landscapes. Similarly, Prabhas embodies a powerful leader draped in luxurious fabrics, with hints of metallic embellishments that nod to both armor and tradition, creating a commanding presence onscreen.
Disha Patani’s character embraces more experimental silhouettes, with structured cuts and textures that reflect both boldness and beauty. Her attire combines futuristic elements like metallic tones and asymmetrical draping, reimagining how traditional forms can morph into something avant-garde. Shobhna’s look, meanwhile, uses flowing fabrics with intricate, subtle handloom designs, symbolizing wisdom and resilience while remaining understated yet impactful.
Vijay Deverakonda’s costumes are ruggedly styled, featuring earthy tones and handcrafted details that speak to resilience and pride. Each character has the essence of tradition, but with futuristic touches—like unconventional cuts, layered textures, and metallic sheens—that reimagine India’s cultural attire in a sci-fi context. Kalki 2898 AD succeeds in showing India’s textile legacy and speculative fashion, that celebrates past and futuristic worlds together.
Colour Code: Must-Have Shades for Your Wardrobe
When we think about fashion, black and white are no longer the only stars of the show. Today, wearing colours isn't just about looking pretty—it's about feeling amazing, showing who you are, and making great impressions whether you're at work or hanging out with friends.
What Colours Do to Your Mind Scientists have found something fascinating: colours affect both how people see us and how we feel about ourselves. When you wear certain colours, you might feel more confident and energetic throughout your day. It's like having a secret superpower in your closet!
Meet Your New Wardrobe Heroes Let's start with Navy Blue, which is quickly becoming everyone's favorite power colour. Unlike black, which can sometimes look a bit harsh, navy blue gives off a friendly yet professional vibe. You can wear it to important meetings or casual outings, and the best part? It goes well with almost everything else you own.
Burgundy is like the sophisticated cousin of bright red. It whispers luxury rather than shouting for attention. The best thing about burgundy is that it looks amazing on everyone, no matter your skin tone. It's especially perfect when you want to add some warmth to your work outfits.
Soft White (think cream or ivory) is your wardrobe's best friend. Unlike bright white, which can be tricky to keep clean, soft white is more forgiving and gives your outfits a fresh, clean look. Every closet needs some good-quality soft white basics—they're like the canvas for your fashion masterpiece.
Building a colourful wardrobe isn't about following what everyone else is doing; it's about finding what works for you. These colours don't just make you look good; they help you feel more confident and make better impressions. Do take your time exploring these colours, and soon you'll discover how they can transform not just your wardrobe but your whole outlook on getting dressed in the morning. After all, the best outfit is one that makes you feel like the best version of yourself.
Suit Up: Fabrics That Flatter You Best
Comfort and style often come together in different looks, and Singhania's comprehensive collection across its Wardrobe and Fabric divisions masterfully demonstrates this fusion. The brand's dual approach to fashion through ready-to-wear and custom fabric options allows customers to explore their personal style while maintaining the highest standards of comfort and elegance.
Singhania’s wardrobe collections are crafted with comfort as a priority, making every piece suitable for a range of occasions, from everyday wear to festive celebrations. Their array of fabrics showcases intricate handwoven patterns and classic designs, which are perfect for creating suits and sarees that resonate with tradition and sophistication. The Fabric by Singhania’s line offers a personalized touch, allowing customers to pick from a variety of textures, colours, and patterns that suit their unique style and comfort needs.
The combined collections ensure that customers have access to both ready-to-wear options and custom-tailoring possibilities. The expert staff guides customers through fabric selection and styling choices, ensuring that each piece not only looks impeccable but feels exceptional as well.
Tissue? Never an Issue
Nice to see, good to hold—The Tissue fabric collection is everything a fabric lover dreams of! These fabrics shimmer with elegance, capturing light and exuding a sophisticated charm. Known for their delicate texture and opulent appeal, tissue fabrics by Singhania’s are a blend of beauty and quality, making them an ideal choice for any special occasion. Whether you’re dressing up for a wedding, a festive celebration, or simply wish to stand out, these fabrics effortlessly elevate your look.
At Fabric by Singhania’s, the tissue collection is designed to impress. With an exquisite range of colours, intricate embroidery, and fine craftsmanship, each piece reflects the rich heritage of Indian textiles. Every fabric in this collection is thoughtfully curated to ensure a seamless blend of tradition and contemporary style. The collection boasts a variety of designs, including classic motifs and modern patterns, all crafted with meticulous attention to detail.
Perfect for sarees, lehengas, or even stylish Indo-western attire, the fabrics are as versatile as they are stunning. They drape beautifully, adding a radiant charm that catches the eye and holds it. This collection is crafted for those who appreciate the finer things, offering a luxurious experience that stays with you. So, if you’re ready to add a touch of elegance to your wardrobe, explore Singhania’s tissue fabrics—their quality and elegance will keep you coming back for more!
Hot Reads: Must-Read Blog Picks
Discover the Secrets of Silk Sarees with Singhania's
Silk sarees represent timeless elegance, embodying the essence of luxury and heritage in Indian fashion. From intricate weaves to captivating drapes, silk sarees have become treasured pieces that add elegance to every wardrobe. Singhania's, a name synonymous with traditional craftsmanship and unmatched quality, brings the world of silk sarees to life with their diverse collection. If you’re interested in exploring silk sarees—understanding their types, learning styling tips, or finding out how to care for these masterpieces—you’re in the right place.
The Rich Heritage of Silk Sarees
Tracing the Origins of Silk Sarees in India
Silk has a long and fascinating history in India, tracing back thousands of years. It’s believed that silk production began in India around 2500 BCE, with the subcontinent becoming one of the earliest global hubs for silk weaving. From temples to royal courts, silk sarees graced significant ceremonies and celebrations, symbolizing opulence, grace, and purity. Indian states developed unique silk saree styles, each with distinct weaving techniques and designs, reflecting regional aesthetics and cultural heritage.
Singhania's Legacy in the World of Silk Sarees
With a legacy spanning over a century, Singhania's has not only kept traditional silk saree craftsmanship alive but has elevated it. Founded on the principles of quality and authenticity, Singhania’s has consistently offered some of the finest silk sarees in India. Their collection includes varieties ranging from Banarasi silk sarees to Chanderi silk sarees and even Tissue silk sarees, all crafted with the highest quality and attention to detail. Every saree in their collection is a testament to the expertise of skilled artisans, who bring each piece to life with intricate weaves, designs, and vibrant colors.
Types of Silk Sarees: A Comprehensive Guide
The diversity within silk sarees is vast, with each type offering unique textures, aesthetics, and stories. Here’s an overview of some popular silk saree types that hold a cherished place in Singhania's collection.
Kanjeevaram Silk Sarees: The Queen of Silks
Originating from Tamil Nadu, Kanjeevaram silk sarees are known for their bold colors, temple borders, and intricately woven motifs, often depicting scenes from mythology. These sarees use heavy silk and zari (gold thread), creating a luxurious, grand appearance that makes them a favorite for weddings and traditional ceremonies. The durability and richness of a Kanjeevaram silk saree make it a prized possession passed down through generations.
Banarasi Silk Sarees: Weaves of Royalty
The Banarasi silk saree, crafted in Varanasi, is famed for its opulence. Often adorned with Mughal-inspired designs like intertwining flowers, leaves, and motifs of jali (net), this saree is luxurious and intricate. Banarasi silk sarees are distinguished by their use of zari and beautiful brocade patterns, giving them a regal touch that makes them perfect for celebratory occasions.
Organza Silk Sarees: Lightweight Luxury
For those who prefer a more modern, lightweight feel, Organza silk sarees offer a chic option. Known for their sheer, delicate fabric, Organza sarees often feature floral patterns and intricate embroidery, making them both sophisticated and versatile. Ideal for daytime events, these sarees lend a breezy elegance to any outfit.
Chanderi Silk Sarees: Ethereal Elegance
Hailing from Madhya Pradesh, Chanderi silk sarees blend silk with cotton, resulting in an airy and translucent saree that is both elegant and comfortable. Chanderi sarees are known for their delicate motifs, often inspired by flora, fauna, and traditional art forms. With a light sheen and ethereal drape, Chanderi silk sarees are perfect for festive gatherings and are particularly popular during the summer.
The Art of Crafting a Silk Saree
The making of a silk saree is an art form that combines tradition with craftsmanship. Weavers use handlooms and meticulous techniques passed down through generations to create these sarees. The process can take weeks, sometimes months, depending on the intricacy of the design. Each saree undergoes various stages, from dyeing the silk yarns to weaving them on traditional looms. Patterns are carefully crafted, with many sarees using zari work to incorporate gold and silver threads into the fabric, enhancing the saree’s richness.
Singhania's works with some of the finest artisans across India, ensuring that every saree in their collection is an authentic piece of heritage. By supporting these craftsmen, Singhania’s helps keep age-old weaving techniques alive, preserving an essential part of India’s cultural tapestry.
Choosing the Perfect Silk Saree
Selecting the right silk saree can depend on factors like the occasion, climate, and personal style preferences. Here are some tips to guide your choice:
- Occasion: For grand occasions, such as weddings, opt for heavier silk sarees like Kanjeevaram or Banarasi silk sarees. Their intricate designs and rich textures create a statement look.
- Climate: In warmer regions or seasons, consider a lighter silk like Chanderi or Organza. These options are more breathable while still maintaining an elegant appearance.
- Personal Style: Choose a saree that resonates with your personality. If you prefer a classic look, go for traditional weaves. For a contemporary twist, explore Organza or tissue silk sarees with unique patterns.
With Singhania's wide selection, there’s a silk saree for every style and occasion, making it easy to find a piece that truly reflects your personality.
Styling Your Silk Saree: Tips from Singhania's Experts
Styling a silk saree can transform your look from elegant to extraordinary. Here are some expert tips from Singhania's:
- Draping Styles: Experiment with different draping styles to give your silk saree a unique look. The traditional Nivi drape is classic and always in style, but styles like the Bengali drape or the Gujarati seedha pallu can offer a fresh twist.
- Accessorizing: Accessories can elevate the elegance of a silk saree. Gold jewelry pairs beautifully with Banarasi and Kanjeevaram sarees, while Chanderi sarees look lovely with silver or oxidized pieces.
- Footwear: Heels work best for formal occasions, adding grace and elongating your silhouette. However, for a modern touch, pairing a silk saree with embellished flats or juttis creates a stylish, comfortable look.
- Hair and Makeup: Consider the vibe of your saree when choosing makeup. Bold eyes and statement lips work well with vibrant, intricate sarees like Kanjeevaram, while lighter makeup complements delicate sarees like Organza and Chanderi.
Caring for Your Silk Saree
To keep your silk saree looking new and luxurious, proper care is essential. Here are some tips to ensure your saree remains in pristine condition:
- Storage: Always store your silk sarees in a cool, dry place. Fold them with a muslin cloth to prevent them from catching on other fabrics, and avoid hanging them, as this can distort the fabric over time.
- Washing: Silk sarees should generally be dry-cleaned, as washing with regular detergents can damage the delicate fabric. For small stains, a gentle dab with a soft cloth and cold water can help.
- Ironing: Use a low-heat setting when ironing silk, and always place a thin cloth over the saree to avoid direct heat. Some sarees, like Banarasi and Kanjeevaram, benefit from steaming instead of traditional ironing.
- Rotation: Rotate the folds periodically if the saree is stored for a long time. This will prevent creases from setting into the fabric and reduce wear on specific areas.
Visit Singhania’s today and bring home a saree that’s as unique and timeless as you are.
Spotlight: Employees of the Month
Singhania's believes in exceptional customer service and an unforgettable shopping experience, which are made possible by the hard work, dedication, and creativity of our incredible team. This month, we are proud to shine the spotlight on three outstanding individuals who embody the spirit of excellence and innovation that defines Singhania’s.
Shubham Mahendra Taretiya [Cinematographer, Photographer & Editor] Shubham brings an exceptional artistic vision and technical expertise to our visual content team. His keen eye for composition and lighting has consistently produced stunning imagery that elevates our brand's visual presence. As a seasoned cinematographer, photographer and editor, he demonstrates remarkable versatility in capturing authentic moments while adding his signature polished touch in post-production. Through his compelling photo and text editing, he has played a vital role in shaping the magazine's distinct visual identity. His ability to work efficiently under tight deadlines while maintaining the highest quality standards makes him an invaluable asset to our creative department.
Raveena Durgesh [Store Manager, Banjara Hills Location] Raveena exemplifies outstanding leadership in managing our prestigious Banjara Hills store. Her strong operational oversight has resulted in exceptional customer satisfaction scores and impressive sales growth. She leads her team with a perfect balance of professionalism and approachability, fostering a positive work environment that encourages both personal and professional growth. Her innovative approach to visual merchandising and customer engagement has made our Banjara Hills location a benchmark for excellence within our retail network.
Umesh Chand [Store Manager, Gachibowli]
Umesh Chand embodies excellence in customer service and operational efficiency at our Gachibowli store. Known for his hands-on approach and commitment to creating a seamless shopping experience, Umesh leads his team with a clear focus on customer satisfaction and store performance. His dedication to building strong customer relationships and attention to every detail in the store has led to significant positive feedback from customers and increased loyalty. Umesh’s approach to team management fosters a supportive, motivated atmosphere that drives results and upholds Singhania’s standards of excellence. His relentless dedication and professionalism make him an invaluable part of our Singhania’s family.
These outstanding individuals make Singhania's a place where customers feel welcome, valued, and understood. We are incredibly proud of their hard work and dedication.
Real Voices: Client Testimonials
Our clients have been kind enough to share their experiences with us, and we’re thrilled to highlight a few of their stories.
Supriya Shukla, a radiant woman, received glowing compliments from everyone at her Diwali party. Her husband couldn’t help but share how her beauty was enhanced by our exquisite sarees, making her the centre of attention.
Swetha, visiting India, chose Singhania’s sarees for her special events. She too was showered with compliments, as our sarees not only accentuated her beauty but also reflected her impeccable taste.
Saree Scoop: Surprising Sari Facts
Did you know that in the olden days, sarees were perfumed? Some sarees were soaked in natural oils and flowers like sandalwood or jasmine during the weaving process, giving them a light, pleasant scent that lingered as they were worn.
In Kerala, the Chendamangalam weavers are known to soak their threads in the river as they weave! This river-washed technique not only softens the cotton but also enhances its durability, creating some of the softest sarees.
In Tamil Nadu, there’s a tradition of weaving sarees with poetry lines embedded in the border, known as pattu eluthu or “woven poetry.” These poetic sarees are rare and considered highly sentimental pieces, as they carry messages of love, wisdom, or blessings.
In Himalayan regions like Himachal Pradesh, women wear woolen sarees called pattu to stay warm. These sarees are often heavier and have thick, warm borders to brave the chilly weather.
Conclusion:
Through this issue of S-Craft, readers have been treated to a vibrant tapestry of fashion inspiration, from Bollywood-influenced saree trends to the resurgence of beloved fabrics. The magazine has not only showcased Singhania's commitment to excellence but also highlighted the incredible individuals who make the brand's success possible. As you close the pages of this issue, we hope you feel empowered to explore new fashion frontiers and continue your sartorial journey with Singhania's as your trusted guide.
Thank you for being a cherished part of our journey. Until next time, stay elegant, stay inspired, and most importantly, stay connected with Singhania’s!
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