Read Singhania's S-Craft Magazine Vol-14
Introduction of the Magazine
Welcome to S-Craft Magazine, Volume-14 which takes you on a journey through Singhania's timeless collections, global inspirations, and celebrity styles. Discover saree resolutions, wedding elegance, festive fabrics, winter-ready styles, and more.
From Rangavalli’s vibrant hues to Tilfi’s intricate artistry, and icons like Dua Lipa and Amrutha Aiyer, this issue celebrates fashion in every form. Plus, meet the Singhania’s team and hear real customer stories that make each saree special.
INDEX
Beyond Borders
The World Map features places where Singhania’s cater to its valued customers.
What’s Your New-Year Saree Resolution?
This coming year, skip the usual resolutions. Make it a saree resolution—learn how to drape, style, and shop sarees like a pro!
Rangavalli by Singhania’s: Colours that Speak
Let colours do the talking with Singhania’s Rangavalli Collection, where every saree is a masterpiece waiting to be worn.
Sacred Threads: Wedding Collection
Say “I do” to Singhania’s wedding collection—full of luxurious, handwoven designs made to make you shine.
Festive Fabrics: Christmas, New Year, and Sankranti
Celebrate the season in style! Glittering sarees and rich fabrics make every festival, from Christmas to Sankranti, extra special.
Vintage Collections - Winning Every Age!
Vintage is back, and it’s better than ever! Discover how everlasting sarees are getting a fresh makeover to fit today’s fashion trends.
Tailored Perfection
Discover Ready-to-Wear Lehengas that Save Time and Effort
Haute Fashion for Cool Winters
Winter style just got a makeover! Check out sarees and fabrics that keep you cozy while making you look oh-so-stylish.
Inspiration from Pushpa 2: Bold Fashion, Bigger Statements
Take cues from Pushpa 2 and the Stylish Star Allu Arjun and others!—How to channel them in your fashion style.
Dua Lipa in India: Pop Star-Inspired Fashion
What happens when global music icon Dua Lipa lands in India, dancing to the tunes of Shah Rukh Khan? A fashion explosion! So let’s get inspired by her concert looks.
Amrutha Aiyer in Singhania’s Saree
Actress Amrutha Aiyer steals the spotlight at a pre-movie event in a dreamy organza saree from Singhania’s. Now, you can recreate her gorgeous look too!
Nita Ambani-Inspired Sarees: Elegance at its Best
Take style tips from Nita Ambani’s breathtaking sarees. Perfect for anyone who loves grace, luxury, and tradition.
Kalki Koechlin’s Fashion Side
Singhania’s features: pieces inspired by Kalki Koechlin’s bold style that reflect her unique fashion choices over the years.
Threads of Tilfi
Ever wonder how some sarees and fabrics tell a story? It’s all in the Tilfi weaving technique—a Banaras specialty that’s pure artistry.
Rajani Chatori: Cooking with Style
Content Creator Rajani Chatori brings liveliness to the kitchen in Singhania’s sarees, proving that they are as versatile as the dishes she creates.
Singhania’s Spotlight
Meet the dedicated individuals of Singhania’s, whose hard work and perseverance drive our success and excellence.
Real Voices: Client Testimonials
Every saree/outfit has a story. Check out our valued customers, sharing how Singhania’s became a part of their most cherished moments.
Unique Facts: Did You Know?
Discover fun and fascinating facts about sarees and fabrics!
Beyond Borders
The World Map features places where our exquisite sarees and fine fabrics have reached customers far and wide. The brand showcases its extensive network of locations, offering both online and offline services to cater to diverse needs. Singhania’s commitment to delivering exceptional quality and craftsmanship transcends geographical boundaries, ensuring that customers from every corner of the world can experience the elegance and tradition of Indian textiles. Singhania’s continues to redefine the global reach of luxury fashion, making every customer feel valued and connected to the rich heritage of their products.
What’s Your New-Year Saree Resolution?
As we step into a new year, most of us have our list of resolutions ready—lose weight, eat healthier, learn something new—but let’s make this year different. This year, let’s make a unique resolution. A resolution not just about self-discipline or fitness but about embracing an art, a culture, and a tradition that has been a symbol of grace, beauty, and elegance for centuries: your New-Year Saree Resolution! Let’s resolve to learn everything about sarees—how to drape, style, accessorize, and shop for them like a true saree lover. So, are you ready to turn this year into an exploration of saree elegance? Let’s talk about how you can stick to your saree resolution and make this year the one where sarees are part of your lifestyle.
The idea of learning everything about sarees can be overwhelming at first. But don’t let that intimidate you. Begin with one saree at a time. Choose your first saree—maybe a classic Banarasi, a vibrant Patola, or a simple cotton saree—and make it your mission to learn everything about it. Study the fabric, drape it in different styles, and try accessories that complement it. Learn about its origins, weaving process, and the region it comes from. You’ll find yourself fascinated by the rich culture and history behind each piece.
Social media is a powerful tool to motivate yourself and learn new things. Why not join a saree challenge? Many influencers and saree enthusiasts create challenges where participants wear a saree in different styles, drape variations, and accessorizing methods. Participate in challenges like “7 Days, 7 Styles of Sarees” or “Saree Styling Every Day." Posting your looks and seeing other participants' creativity will not only keep your motivation high but also expose you to diverse styles and inspirations. It encourages accountability—you’re more likely to stick to your resolution if you have an audience cheering you on!
If you’re serious about your New-Year saree resolution, seek out saree tutorials. You can learn how to fold pleats perfectly, create that flawless pallu drape, or accessorize your saree to elevate its look. YouTube, Instagram, and fashion blogs also offer a treasure trove of tutorials. Follow experts who specialize in saree draping and styling—watch their techniques, try out their tips, and practice until you get it right. Sometimes, a quick tutorial can help you learn an intricate skill you’d spend days figuring out on your own.
Singhania's are known for their authentic collections; ask the shopkeepers here about the saree’s history, weaving process, and significance. When you buy a saree, make it a point to learn every detail about it—its origin, the weavers, the techniques involved, and what makes it special.
And if you want to make your saree resolution more fun and fashion-forward, experiment by mixing and matching sarees with western wear. Such experiments will keep your styling fresh and showcase your creativity. Plus, you’ll learn a lot about combining textures, colours, and silhouettes.
Remember, there are no strict rules in saree styling. Your resolution is about joy, experimentation, and personal expression. Some days you'll nail a perfect drape, other days you might struggle—and that's perfectly okay. The beauty of a saree lies not in its perfection but in the confidence of the person wearing it.
So, are you ready to make this your most stylish year yet? Your saree resolution starts now.
Rangavalli by Singhania’s: Colours that Speak
Singhania’s Rangavalli Collection is a celebration of colours, where each saree tells a story, embodying centuries-old traditions and modern artistry. Among the most enchanting pieces in this collection is the Kalamkari Kanjivaram Fusion Saree, a perfect blend of two distinct crafts that come together to create a sartorial masterpiece.
The name Rangavalli itself is symbolic, drawing on the rich heritage of Indian weaving and the vibrancy of the colours used in these sarees. Rangavalli translates to "the garland of colours," a fitting tribute to the kaleidoscopic beauty of the sarees in this collection, especially the Kalamkari Kanjivaram Fusion Saree. The term "Rangavalli" conjures images of a string of colourful flowers, representing the different shades in the fabric of life.
"Kalamkari" is an ancient form of handpainting with natural dyes, traditionally practiced by skilled artisans using a bamboo or reed pen (kalam), usually depicting mythological tales or nature-inspired motifs. The technique involves multiple stages of drawing, outlining, and colouring using natural dyes extracted from plants, roots, and minerals.
On the other hand, Kanjivaram refers to the iconic silk sarees woven in the town of Kanchipuram in Tamil Nadu, recognised for their richness, shiny and smooth texture, and detailed zari work. Kanjivaram sarees have adorned royalty and celebrated women for centuries. The fusion of these two crafts, Kalamkari and Kanjivaram, gives rise to a saree that is a true celebration of India's artistic heritage, reimagined for the modern woman.
One of the most captivating features of the Rangvalli collection is its diverse range of colours. Red, for instance, is often associated with passion, power, and love. Blue represents calmness, tranquility, and wisdom. Green, the colour of nature, stands for fertility and new beginnings. The colours chosen evoke an emotion, a feeling, or a moment in time that resonates deeply with its wearer.
The saree also holds significance for the wearer in a spiritual sense. The motifs of nature, animals, and deities featured in Kalamkari are often symbolic. Wearing a saree adorned with these elements is believed to bring blessings, good fortune, and protection. The colours, too, are thought to influence the wearer’s mood and energy.
Singhania's commitment to preserving and innovating traditional crafts is beautifully expressed in the Rangavalli collection.
Sacred Threads: Wedding Collection
When it comes to weddings, no other ensemble can match the timeless charm and elegance of a saree . A bride’s trousseau is incomplete without the silken dreams and handwoven artistry that sarees & fabrics bring. At Singhania’s, we understand this unspoken bond of tradition and style, which is why our Wedding Collection is designed to weave tales of heritage, luxury, and unmatched sophistication into your special day.
A wedding saree is more than just a garment—it is a canvas of memories, an heirloom in the making. The beauty of a saree lies in its ability to adapt. A bride can choose the grandeur of a heavily embroidered tissue saree or the ethereal allure of a pastel-hued silk. The versatility of sarees ensures that every bride can find a piece that resonates with her personality while keeping the traditions alive.
The wedding season is all about colours, and we offer a spectrum of shades to match every mood. Traditional reds and maroons still dominate bridal choices, symbolizing prosperity and love. However, modern brides are embracing unconventional hues like bottle green, pastel pink, icy blues, and even sunshine yellows.
Our collection features blouses that are works of art in themselves. Think hand-embroidered details, mirror work, and even innovative back designs that complement the saree’s elegance.
The wedding season is not just about the bride—it’s a celebration for family and friends too. Singhania’s offers sarees and fabrics that cater to every role and occasion. By choosing a handwoven saree of customized fabric craetion from Singhania’s, you are not only embracing unparalleled beauty but also supporting the livelihoods of India’s master weavers. This commitment to heritage and craftsmanship makes our sarees truly special.
Weddings are fleeting, but memories—and sarees—last forever. At Singhania’s, we believe that every bride & groom with their families deserves every outfit unique. Our Wedding Collection is not just about fabrics and designs; it’s about celebrating you. So, say “I do” to Singhania’s and step into your wedding season draped in unparalleled elegance.
Festive Fabrics: Christmas, New Year, and Sankranti
The festive season is upon us, bringing a whirlwind of celebrations, love, and joy. As the year ends and a new one begins, Christmas, New Year, and Sankranti are set to light up our lives. Each festival has its own traditions and significance, and the way we dress reflects the spirit of these joyous occasions. Sarees, with their timeless appeal and rich, luxurious fabrics, are perfect choices to celebrate in style. Let’s explore how to make these festivals even more special with the right sarees, fabrics, and colours.
Christmas – A Time of Glam and Sparkle Christmas is a celebration that brings images of twinkling lights, cozy evenings, and festive elegance. The spirit of Christmas calls for glamour, and what better way to showcase that than with a glittering saree? Think gold, silver, and sequin embellishments. A saree adorned with sequins or delicate embroidery can transform you into the queen of elegance at any Christmas gathering. Opt for velvet or silk fabrics that have a natural shine. A deep red saree with golden embroidery or a black saree with silver sequins can create a classy yet festive look.
Colour Palette for Christmas: When it comes to Christmas, the colour choices lean towards deep reds, rich greens, gold, silver, and subtle whites. These colours symbolize warmth, celebration, and prosperity. A rich red saree with golden zari work or a green saree with sequins detailing can be the perfect pick. Gold accents bring that shimmering Christmas vibe, while white sarees with delicate embroidery offer an elegant balance of grace and poise.
New Year – A Burst of Energy and Sparkle New Year celebrations are all about new beginnings, optimism, and an explosion of energy. New Year fashion should focus on modern elegance and glamour. A saree for New Year’s Eve should make a statement—think about bold metallic hues and stunning embellishments. A saree with sequin work or zari embroidery in shades of gold, silver, and bronze can give a dynamic and chic look. Sarees made of silk or georgette fabrics work well for New Year events. Georgette sarees, known for their fluidity, offer a modern twist, while silk sarees bring that classic elegance. A deep blue saree with silver sequins or a gold silk saree with intricate zari patterns will have all eyes on you.
Colour Palette for New Year: For New Year, the colours symbolize prosperity and success—go for gold, silver, navy blues, bold blacks, and brilliant metallics. These shades exude confidence and elegance. A deep black saree with silver detailing offers a bold statement, while a gold saree with intricate zari patterns radiates prosperity and glam. Metallic accents and sharp contrasts ensure you welcome the new year with confidence and style.
Sankranti – Embrace the Traditional Elegance with a Festive Twist Sankranti is a festival of prosperity and tradition. It celebrates the harvest and is a festival of colours and vibrance. A saree for Sankranti should capture the spirit of joy, tradition, and vibrance. Think of bright, happy colours like saffron, orange, yellow, and green. These colours symbolize prosperity, energy, and new beginnings. For Sankranti, traditional saree fabrics like Banarasi silk, cotton, and linen work beautifully. A bright yellow saree with golden borders paired with traditional motifs add a classic charm. You can also explore vibrant green sarees with rich zari work, which add freshness to your look. Additionally, cotton sarees with delicate but festive prints are perfect for the day festivities. They offer comfort while still looking graceful and elegant.
Colour Palette for Sankranti: Sankranti brings a burst of yellow, orange, green, and saffron shades. These colours reflect optimism, prosperity, and vitality. A saree in bright saffron with golden accents, or a yellow cotton saree with simple zari borders, can bring out a cheerful spirit. Green and yellow combos are also popular; a green saree with traditional motifs or a yellow saree paired with gold borders works wonderfully to celebrate the harvest and tradition.
From Christmas sparkle and New Year glamour to Sankranti's traditional vibrance, sarees and rich fabrics can play a huge role in making every celebration memorable.
Vintage Collections - Winning Every Age!
The conflicting worlds of fashion is amazing. It is both temporary and eternal. With traditional sarees in the forefront, vintage fashion has gloriously returned in a world where trends shift like sand dunes. The potential of the saree as a natural and adaptable fashion statement is becoming increasingly recognized in the world of fast fashion.
The word “vintage” carries with it a sense of nostalgia, but it’s more than just something old. It represents timeless elegance, craftsmanship, and a connection to the past. Vintage pieces hold a unique aura, often tied to artistry that has stood the test of time and the rich stories embedded within them. Vintage sarees are no exception—they invite us to pause, reflect, and appreciate the beauty of "how things were."
Owning a vintage saree is like holding a piece of history—personal, cultural, and profoundly meaningful. But what exactly makes a saree vintage? Vintage sarees are known for their meticulous craftsmanship, created by artisans who spent weeks or even months perfecting every stitch. Traditional motifs, such as paisleys symbolizing eternal life and lotuses representing purity, add layers of depth to these masterpieces. Ancient techniques like zari weaving, kalamkari painting, and ikat dyeing bring unparalleled finesse to the fabric. Rare and luxurious fabrics like tussar silk and kota doria age gracefully, developing a unique sheen and texture over time. These sarees carry cultural significance too, often worn for weddings, festivals, and other important celebrations, linking generations through their beauty.
A vintage saree might be something handed down through generations—a grandmother’s wedding saree or a family heirloom passed down by your mother. These sarees create bonds between families, telling stories of love, tradition, and celebration. In today’s world, where fast fashion reigns, vintage sarees also remind us of sustainability, encouraging us to cherish and preserve these finely crafted pieces. This enduring appeal ensures that vintage sarees stay relevant, connecting the past with the present.
At Singhania’s, you can find sarees that embody this timeless appeal, with collections that offer similar vintage designs and fabrics.
In today’s fashion world, vintage sarees are undergoing a beautiful revival, capturing the imagination of a new generation. Celebrities like Rekha, Deepika Padukone, and Alia Bhatt have embraced these timeless pieces, bringing vintage sarees into the spotlight at weddings, red carpets, and high-profile events. Singhania’s also offers modern takes on these vintage classics, blending heritage with contemporary trends.
Historically, vintage sarees were synonymous with royalty and power—worn by Mughal queens draped in opulent Banarasis or Maratha royals adorned in gleaming Paithanis. Today, these sarees are celebrated on global platforms, embodying both history and modernity. Celebrities continue to champion vintage sarees, creating iconic looks that seamlessly blend the past with the present. At Singhania’s, you can find similar sarees that evoke this same regal elegance, offering you a piece of history and luxury.
So, the next time you encounter a vintage saree, take a moment to appreciate its depth. It’s not just fabric—it’s history, art, and a timeless connection to our roots. And at Singhania’s, you can find these vintage-inspired sarees.
Tailored Perfection
In the world of Indian ethnic fashion, time is often a luxury that many modern women can't afford. Enter Singhania's Ready-to-Wear section– a revolutionary approach to traditional fashion that promises style, comfort, and convenience in one beautifully crafted package.
Singhania’s ready-to-wear lehengas are a dream come true for those who value both beauty and time. Lehengas have always been the crown jewel of Indian festive and wedding wardrobes, but traditional versions often demanded professional assistance and considerable skill to wear perfectly. Singhania's ready-to-wear lehengas have transformed this experience entirely. These lehengas are perfect for weddings, sangeets, and cocktail parties.
But the magic of Singhania's Ready-to-Wear collection doesn't stop at Lehengas. The range encompasses a diverse array of garments that cater to every style preference and occasion. Kaftans, with their fluid silhouettes and global appeal, have been reimagined with Indian craftsmanship. These versatile pieces can effortlessly transition from daytime casual to evening sophistication, making them a must-have in any modern wardrobe. The kurtis in the collection are another testament to the brand's understanding of contemporary fashion needs—designed to be comfortable, stylish, and incredibly easy to wear. The collection also expands into stylish co-ord sets, fusion dresses, and pre-stitched sarees.
So, if you’re ready to simplify your shopping experience without sacrificing style, head over to Singhania's Ready-to-Wear section.
Haute Fashion for Cool Winters
Winter fashion often conjures images of heavy coats, boots, and scarves, but why not add a touch of traditional elegance to the season with a saree? When the temperature drops, it sounds like a perfect opportunity to look for luxurious fabrics that not only keep you warm and cosy but also ensure to elevate your style quotient. Singhania's offers a stunning collection of sarees and fabrics designed to suit the winter season perfectly.
You need fabrics that do more than just look good; they should provide warmth, drape beautifully, and offer that luxurious winter feel. Singhania's collection features a carefully curated range of fabrics that bring all of this and more.
When you hear “organza,” you might think of summer, but did you know it can be a winter wonder too? This sheer yet sturdy fabric is really unmatched for winters. Layer it with a silk pallu or combine it with velvet borders—its versatility is unmatched.
Nothing says winter elegance quite like velvet. Singhania’s collection includes velvets that are plush, warm, and effortlessly regal. Velvet has an inherent warmth that makes it an excellent choice for the cooler months.
Silk, the perennial favorite, receives a winter reimagining in Singhania's collection. The silk pieces are engineered to provide an additional layer of warmth, with intricate weaving techniques that trap heat while maintaining the fabric's characteristic lightweight feel.
Tissue fabrics are another winter favorite at Singhania's. This extraordinary fabric is both a visual and tactile marvel. Tissue fabric presents luminosity for your winter look with an unmistakable elegance, perfect for festive winter gatherings or elegant evening wear.
Wearing a saree in winter is all about layering smartly while focusing on style. Here are a few practical and chic styling tips to keep you warm and fashionable.
Designer sarees are statements of personal style and cultural appreciation. The embroidery is not merely decorative; it becomes a protective layer, adding weight and warmth to the saree. As they are handcrafted, these sarees stand as the crown jewels of the collection.
Silk sarees take on a new avatar in the winter collection. You can choose unconventional colour palettes—deep burgundies that remind one of mulled wine, rich emeralds that echo winter forests, and royal blues that capture the depth of winter skies. The silk is treated to provide additional insulation, making these sarees perfect for both indoor gatherings and outdoor events.
Tissue designer sarees offer a different kind of magic. Lightweight yet warm, these sarees play with transparency and opacity, creating visual intrigue. Paired with carefully chosen blouses and strategic draping, these sarees become a statement of sophisticated winter style.
For the modern woman navigating winter social calendars, these sarees offer versatility.
So are you ready for winter now?
Inspiration from Pushpa 2: Bold Fashion, Bigger Statements
Pushpa 2 has taken the world by storm, not only with its gripping storyline and powerful performances but also with its electrifying sense of style. The costumes are more than just clothes—they are a visual journey that mirrors the protagonist’s transformation. Pushpa, once a man without a surname, has risen to become a true force to be reckoned with, and his style evolution is just as significant as his rise to power.
In Pushpa: The Rule, Allu Arjun, the "Stylish Star," delivers a performance that’s as iconic as his look. His journey from the rugged outlaw of Pushpa: The Rise to a man of immense power is captured perfectly in his wardrobe. Loose shirts, earthy tones, and the signature lungi gave way to sharper, more striking choices in Pushpa 2. His clothes now echo his dominance—bold, fearless, and undeniably stylish. His fashion tells the story of his ascent, reflecting his transformation into a cinematic icon. And the best part? The same earthy fabrics, textures, and bold styles seen in Pushpa 2 are available at Singhania’s, where you can find contemporary, power-packed styles that echo Pushpa’s iconic look.
Then there’s Srivalli, played by Rashmika Mandanna. Her wardrobe is a beautiful mix of strength and elegance, much like her character. Srivalli’s sarees carry a sense of timeless tradition, but they’re also bold and powerful—just like the woman who wears them. And if you’re looking to channel Srivalli’s blend of grace and power, Singhania’s sarees are your perfect match. With luxurious fabrics, and designs that balance tradition and modernity, you can find the perfect saree to make your own statement.
Now, let’s talk about the perfect contrast to Pushpa’s ruggedness—S.P. Shekhawat, played by Fahadh Faasil. His sharp, tailored suits exude a cold, calculating elegance. Shekhawat’s immaculate suits are the complete opposite of Pushpa’s rough and ready style, and that’s what makes the rivalry between the two so electrifying. His refined fashion adds another layer to his complex character, and the same sleek, sharp fabrics can be found at Singhania’s.
What makes the costumes in Pushpa 2 truly dynamic is how they evolve to reflect each character’s growth and inner journey. Every outfit is carefully crafted to not just look good but to tell a story—whether it’s Pushpa’s rise, Srivalli’s strength, or Shekhawat’s calculated sharpness of mind. Fashion in Pushpa 2 is woven into the very fabric of the film’s narrative.
And the best part? Singhania’s offers a chance to bring that same powerful, story-driven fashion into your own wardrobe, with pieces that will help you make a statement just like the characters in Pushpa 2.
Pushpa’s influence on style isn’t just about following trends; it’s about creating a legacy. The costumes in Pushpa 2 set a new benchmark for how fashion can tell a story—one that blends power, rebellion, elegance, and strength. And with Singhania’s collection, you can wear that legacy. Because just like the film’s unforgettable fashion, your style can be bigger than life.
Dua Lipa in India: Pop Star-Inspired Fashion
Dua Lipa, the global pop sensation, brought a whirlwind of glamour and energy to India, which was not just about chart-topping hits and electrifying beats—it was a celebration of style, energy, and a magnetic connection between global pop culture and India. Dua Lipa, known for her fearless approach to fashion and music, brought moments that made jaws drop. Her connection to Indian aesthetics, paired with an affinity for contemporary trends, highlighted a distinct style sensibility that aligns perfectly with the bold, beautiful, and intricate world of Fabric by Singhania’s wide variety of collections.
When Dua Lipa danced to the beats of Shahrukh Khan, it wasn’t just about popular culture; it was a moment of union—a blending of west-meets-east; Bollywood energy colliding with pop beats.
The fabrics and designs used in Dua Lipa's fashion selections regularly convey a sense of effortless charm. Her use of stunning shades, weaves, and sequins highlighted her extravagant fashion choices. Look at sequins, which were used in Dua Lipa's sequined attire, for example.
Her affinity for daring styles also brings to mind printed tussar fabrics, known for their intricate designs and fluid elegance. Our collection features printed tussar fabrics and contemporary designs that embrace Dua's energetic and dynamic spirit. These fabrics come with vivid prints and patterns that match Dua’s high-energy dance style.
Her outfits often reflected Indian influences; this admiration for cultural fusion is something that Fabric by Singhania's collection encapsulates beautifully. Every Dua Lipa outfit had that one defining moment—the outfits that made people stop and stare. She represented how global fashion influences can coexist with traditional culture, creating something new, dynamic, and utterly captivating. We have a variety of fabrics that allow you to bring this same energy and elegance into your wardrobe
Amrutha Aiyer in Singhania’s Saree
At the recent Bachhala Malli movie teaser event, actress Amrutha Aiyer made a stunning statement in a meticulously crafted designer saree from our signature collection. As she rolled the dice on stage, her ethereal presence captivated the audience. The seamless designer saree draped elegantly, highlighting Amrutha's grace and creating a visual spectacle that was both soft and breathtaking. Her choice of attire effortlessly transformed the event, becoming a focal point that celebrated contemporary Indian fashion with understated glamour.
For those who loved Amrutha’s look, Singhania’s store offers a range of sarees that can help you recreate this stunning ensemble. Singhania’s has an extensive collection catering to various tastes and preferences. The collection is a blend of tradition and modern aesthetics, making it the perfect destination for saree lovers who want to make a statement at any occasion, be it a wedding, a family gathering, or an important event like the Bachhala Malli movie teaser launch.
If you were inspired by Amrutha Aiyer’s look at the event, you can easily explore Singhania’s saree collection either online or in-store. Singhania’s website is user-friendly and offers detailed images of each saree, along with descriptions of the fabric, design, and occasion suitability.For those who prefer a more personalized shopping experience, visiting the Singhania store in person is a great option. The store offers a curated collection of sarees where you can receive expert advice from the staff, who are knowledgeable about fabric types, draping styles, and the latest trends.
Recreating Amrutha Aiyer’s dreamy organza saree look is easier than you think. By choosing a saree from Singhania’s collection, you’ll have access to a range of fabrics and designs that can help you achieve a similar graceful, airy appearance. So, what are you waiting for? Head to Singhania’s store or browse their collection online to discover the saree of your dreams. With Singhania, elegance is just a saree away!
Nita Ambani-Inspired Sarees: Elegance at its Best
Nita Ambani has long been a style icon for women across the globe. If you love sarees and seek to capture the same elegance, you’re in luck! Singhania's offers a variety of sarees inspired by Nita Ambani’s timeless and stunning looks. Let’s explore some iconic moments from Nita Ambani’s recent appearances and see how you can bring her elegance into your wardrobe with saree options available at Singhania’s.
The Anant-Radhika Wedding was a landmark moment that truly highlighted Nita Ambani's fashion sensibility. Her saree selections during the multi-day celebration were nothing short of breathtaking. At the wedding festivities, she demonstrated how a saree can be both a cultural and a fashion statement. Her choices reflected the rich textile heritage of India, with intricate weaves, stunning embroidery, and colour palettes that spoke volumes about her refined taste.
During the Swadesh launch, Nita Ambani once again proved why she's considered a style icon. Her sarees during this event were a powerful tribute to Indian handloom and textile traditions, showcasing the beauty of indigenous fabrics and supporting the Make in India initiative while looking absolutely stunning. The sarees highlighted the incredible craftsmanship of Indian weavers and designers.
Her appearance at the Olympics 2024 was another memorable moment, with sarees she selected for this international event that were nothing short of spectacular, representing India with grace and elegance. Her look at the Olympics 2024 teaches us an important lesson: you don’t have to compromise comfort for style.
At Singhania’s, we celebrate the ideals similar to those of Mrs. Nita Mukesh Ambani, featuring sarees that will help you bring out the Nita Ambani in you—confident, graceful, and timelessly stylish.
Kalki Koechlin’s Fashion Side
Kalki Koechlin is a name that resonates strongly in the world of contemporary fashion and creativity. She is not just a brilliant actress, writer, and performer, but also as a fashion icon. Singhania’s is proud to feature sarees and designs that draw from Kalki Koechlin’s fearless fashion choices. Let’s explore Kalki Koechlin’s recent standout looks and discover how you can find similar sarees and ensembles in Singhania’s exquisite collection.
Throughout her career, Kalki has transformed the saree from a traditional garment into a statement of personal expression. Her recent red carpet and film premiere looks have been nothing short of spectacular, showcasing her ability to blend contemporary design with classic Indian textile artistry.
Kalki Koechlin has always been a trendsetter in her approach to fashion-playing with proportions and merging diverse aesthetics into one unique look. Kalki has been known to wear sarees in asymmetrical drapes and unconventional styles that challenge the traditional norm. She pairs sarees with structured tops and contemporary blouses, giving off a modern, edgy vibe. She uses colour as a tool to express energy, confidence, and a powerful personal statement.
For those looking to capture Kalki's unique saree style at Singhania's, there are several key elements to consider. First and foremost, look for sarees that have character, unique textures, and unexpected design elements.
Fabric is crucial in emulating Kalki's look. She often gravitates towards lightweight, fluid materials that allow for dynamic movement. Singhania's collection offers a range of such fabrics that capture the essence of Kalki's style—comfortable yet stylish.
Her saree choices often feature abstract prints, contemporary designs, and artistic motifs that set her apart from traditional saree looks. At Singhania's, explore collections that offer unique prints—perhaps hand-block printed sarees, contemporary digital prints, or sarees with artistic interpretations of traditional motifs.
Blouse design is another area where Kalki truly shines. She often opts for unconventional blouse cuts that add an extra layer of interest to her saree looks. The goal is to create a look that is sophisticated yet understated.
We have something that will allow you to wear your saree with the same fearless confidence that Kalki Koechlin embodies.
Threads of Tilfi
The ancient city of Banaras, with its timeless charm and rich textile heritage, has long been a cradle of extraordinary weaving techniques. Among these is the Tilfi technique. The term Tilfi refers to a distinct weaving style within the broader Banarasi technique, where three Meenakari threads run continuously without a break. Working on a loom, a weaver becomes both an artist and a scientist, carefully ensuring that the continuity of yarns doesn’t break, as even a single disruption would compromise the integrity of the design.
The weaving techniques of Banarasi sarees, especially Tilfi, have historical roots that can be traced back to the Mughal era, a time when intricate designs and luxury textiles were highly prized across the subcontinent. During this era, Banaras became a preferred destination for royal patronage and trade, establishing itself as the heart of exquisite silk weaving.
For centuries, Banarasi sarees and fabrics, especially those made using the Tilfi technique, have been worn by women during significant life events—weddings, festivals, and important social gatherings. The Tilfi technique also symbolizes the dedication of Banarasi artisans, showcasing their commitment to preserving an ancient craft that requires not only skill but also patience and love. These artisans often train for years under senior weavers, learning the delicate process of maintaining the three continuous yarns that characterize the Tilfi technique.
The weaving process is incredibly complex and requires extraordinary skill. Master weavers carefully select yarns of different colours and textures, ensuring that they can be woven together continuously without breaking or losing their individual characteristics. The three Meenakari threads are particularly challenging to work with, requiring precise tension and expert handling. This complexity means that not every weaver can master the Tilfi technique—it takes years of dedicated practice and an almost intuitive understanding of textile craftsmanship.
The versatility of the Tilfi technique extends beyond sarees. It has been adapted for various textiles, including dress materials, dupattas, and even home decor fabrics. In the present day, the art of Tilfi weaving is still alive and thriving in the lanes of Banaras. The preservation of this weaving technique depends on the continued support for the weavers of Banaras, who face challenges such as the high cost of raw materials and competition from mass-produced fabrics. However, with organizations and designers, such as Singhania's Managing Director, Mr. Sailesh Agarwal, recognizing the value of Tilfi weaving and advocating for its sustainability, there is hope that this beautiful craft will continue to flourish for years to come.
Rajani Chatori: Cooking with Style
When you think of cooking, what comes to mind? Flavors, aromas, spices, and maybe a touch of culinary artistry. But what if we told you that cooking could also be a fashion statement? Well, that's exactly what Rajani Chatori, the dynamic and stylish content creator, demonstrated when she wore Singhania's stunning Ikat Silk Saree to create Gatte ki Pulao. Her delightful kitchen escapades in this saree have not only made waves in culinary circles but also stirred up a massive buzz on our Instagram page, leaving us amazed by the overwhelming interest and curiosity.
She’s the kind of person who believes that cooking isn't just about taste; it's also about aesthetics, experience, and a beautiful presentation—something that Singhania's sarees effortlessly present. Her choice of an Ikat silk saree from Singhania's while cooking challenged the norms of kitchen wear and showed that elegance and practicality can coexist.
Seeing Rajani bring so much curiosity and style into a typical kitchen environment felt like a breath of fresh air. It sparked a conversation about how fashion, style, and tradition can merge seamlessly with daily routines. The idea that one can wear a saree while cooking without feeling restricted or compromising on comfort resonated deeply with our community, many of whom love wearing sarees but often struggle with practicality.
We at Singhania’s are thrilled to see our saree creating such a buzz on social media. We are committed to bringing more designs, ensuring that every woman can express her style in every role she takes on.
Singhania’s Spotlight
At Singhania's, our organizational strength is deeply rooted in the exceptional talent and unwavering commitment of our team members. Today, we shine a spotlight on two extraordinary professionals whose dedication and expertise form the critical foundation of our operations.
Meet Saypur Avanti, our dedicated Procurement Manager at Singhania's. She ensures that every thread entering our stores is meticulously quality-checked and has built strong, lasting relationships with our weavers. Her keen eye ensures that every weave, craft, and color is perfectly tailored to meet our customers’ expectations. Saypur also leads the quality-focused procurement of fabrics, maintaining the highest standards for Singhania's.
Meet Jharna Patel, our Head of Accounting and a true pillar of Singhania's for half a decade now. With her unwavering focus and expertise, Jharna plays a crucial role in ensuring the financial stability and growth of the company. She oversees the seamless management of accounting operations across all our stores, ensuring every transaction is accurate and timely. Beyond managing numbers, Jharna collaborates with various departments to maintain the financial health, that support Singhania's legacy of excellence.
Together,they both represent the heart and soul of Singhania's – professionals who don't just perform tasks, but who elevate every aspect of our organization with their exceptional skills and unwavering dedication.
Real Voices: Client Testimonials
We’re deeply grateful to all our clients who have trusted us to be part of their journeys, allowing us to contribute to their memories, celebrate their happiness, and add a personal touch to their special moments. Every client interaction, every customized design, and every saree draped with love reminds us why we do what we do. You’ve allowed us to weave your dreams into reality, making sure that every outfit from Singhania’s isn’t just about beauty—it’s about meaning, connection, and celebration.
Unique Facts: Did You Know?
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Did you know that folding a saree neatly requires almost an artist’s skill? A neatly folded saree can save up to 3 feet of packing space!
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A traditional Kanjivaram saree is known to last a lifetime because it is woven with pure mulberry silk and interlocking weaves that don’t tear easily.
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Unlike conventional silk, tussar silk is often wild silk, produced by silkworms that thrive in the wild rather than on farms.
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Linen fabric is so ancient that it dates back over 30,000 years and was once used in ancient Egypt for mummies’ wrappings.
- India and Egypt were two of the earliest regions to start using cotton for clothing.
Final Words
This issue of S-Craft has been a celebration of style, culture, and creativity, offering a glimpse into Singhania’s world - we’ve explored how fashion connects tradition and innovation.
We’ve also celebrated the individuals behind the brand, shared heartfelt customer stories, and showcased unique designs for every occasion—from weddings to festive gatherings and cozy winters. As you finish this edition, we hope you feel inspired to embrace your fashion journey with Singhania’s by your side.
Thank you for being a part of our story. Until next time, stay elegant, stay vibrant, and stay connected with Singhania’s!
Read on to discover more details and inspiration.