About Singhania’s S-Craft Magazine Vol-15

Read Singhania's S-Craft Magazine Vol-15

Introduction

In this milestone edition of S-Craft Vol. 15, we invite you on a journey that celebrates the intersection of tradition and innovation in Indian fashion. As we step into 2025, our carefully curated collection of stories reflects the evolving landscape of textile while honoring its timeless roots.

Within these pages, you'll discover our exclusive festival season must-haves, featuring five extraordinary sarees that bridge ancient textile traditions with contemporary aesthetics. We delve deep into the fascinating world of gold in Indian fashion, exploring its spiritual significance and its role in creating heirloom pieces that transcend generations. Our special feature on fairy tale-inspired fashion takes you through the magical journey of how cinema has shaped saree aesthetics, from the misty hills of Switzerland to the royal courts of period dramas.

This edition also brings you an exclusive preview of 2025's color palette, where traditional hues match contemporary shades like Mocha Mousse. We're particularly proud to share the inspiring story of Angelica, whose passion for Indian textiles brought her from California to our flagship store in Banjara Hills, exemplifying how craftsmanship transcends borders.

Join us as we celebrate not just fashion but the stories, traditions, and innovations that make Indian textiles a living, breathing art form.

Index

Festival Season Must-Haves Five special sarees that mix old-world charm with new styles—perfect for your celebrations

The Gold Story Why gold has always been special in Indian fashion and how it brings luck and beauty to every outfit

Fairy Tale Fashion How movie-style sarees became dream outfits, from classic films to today's trends

Colour Inspirations for 2025 New colors for the coming year, mixing traditional shades with fresh modern tones

Weaves of Wonder Three amazing fabrics - Banarasi, Parsi Embroidery and Organza - that make every celebration special

Ready-to-Wear Solutions Easy-to-wear outfits that save time while keeping you stylish

The Power of Customization How to get clothes made just for you, exactly the way you want them

Wearable Art Collection Special sarees with beautiful stories woven into their designs

Bold is Beautiful How bright colours and new designs are changing the way we dress

Then vs. Now: The Evolution of Singhania's From Humble Beginnings to a Modern Icon: The Story of Singhania's endurance over the years.

The Ganga Collection Sarees inspired by India's holy river, mixing tradition with beauty

Beyond Borders: Angelica's Story How one customer's love for our sarees brought her from America to India

The Human Touch The friendly faces behind your online shopping experience

Fascinating Textile Facts Fun facts about Indian fabrics that you probably didn't know

 

Five Must-Have Sarees for This Festival Season

The festive season is upon us, and with it comes the excitement of dressing up in vibrant colours and elegant. A quintessential part of Indian tradition, sarees have transcended cultural and geographical boundaries to become a global symbol of grace. This year, let us take you on a journey through five must-have sarees from Singhania's that presents a carefully curated collection that bridges ancient textile traditions with contemporary aesthetics. 

Among our stellar collection, the Persian Red Meenakari Banarasi Silk Saree stands as a proof of the Indo-Persian cultural exchange that flourished during the Mughal era. The meenakari work, originally a technique used in jewelry making, has been masterfully translated onto silk by Banaras's skilled artisans. The intricate patterns, reminiscent of the architectural details found in ancient Persian gardens, create a royal aesthetic that makes this piece perfect for main festival days.

The Dark Green Jaal Kanjivaram Silk Saree represents the legacy of South India's temple weavers. Legend has it that the weavers of Kanchipuram were originally invited from Gujarat by King Krishna Deva Raya in the 16th century. Today, this green marvel showcases the traditional jaal pattern, where interlinked motifs create a mesh-like appearance, symbolizing the interconnectedness of life. The rich mulberry silk, dyed in auspicious green, offers a contemporary take on temple wear.

Innovation meets tradition in the Yellow Rose Organza Handcrafted Saree. While organza was historically imported from Central Asia's Urgench region, Indian craftsmen have mastered its creation, infusing it with indigenous design sensibilities. This piece features handcrafted rose motifs, bringing together the sheerness of organza with structural elements that create a modern silhouette while maintaining traditional grace.

The Ivory White Ikkat Silk Saree With Contrast Border draws inspiration from the ancient resist-dyeing technique that traveled along the Silk Route. The geometric patterns, characteristic of ikkat, require remarkable precision in both planning and execution. This particular piece showcases a contemporary colour palette while maintaining the mathematical precision that ikkat artisans have passed down through generations.

Completing our festival edition is the Chinese Violet Net Saree With Floral Embroidery, a piece that exemplifies how global influences have enriched Indian textile traditions. The net base, a relatively modern addition to saree craftsmanship, provides a perfect canvas for intricate floral embroidery that draws from both Mughal and European botanical illustrations.

The modern Indian woman navigates multiple worlds, and her wardrobe needs to reflect this versatility. These five pieces from Singhania's are more than just festival wear; they are investments in art forms that have survived centuries.In an age of fast fashion, Singhania's remains committed to supporting traditional weaving clusters and artisan communities while adapting to modern preferences. Our collection represents not just clothing but a continuation of India's textile heritage. 

Visit Singhania's this festival season to experience these masterpieces in person. Our experts can guide you through the unique stories behind each piece, helping you choose the perfect saree that resonates with both tradition and your personal style. Make an appointment at your nearest Singhania's store to explore our complete festival collection. Our team of style consultants can also guide you through the various traditional and contemporary draping styles that best complement each piece. 

 

Gold – A Gilded Drape and an Auspicious Metal

Gold, in its luminous glory, has always held an unparalleled significance in Indian culture, standing as a timeless symbol of wealth, prosperity, and purity. Second only to red in its auspiciousness, gold has been an emblem of tradition and a thread that weaves through the intricate fabric of India's heritage. Be it the shimmering luster of a gold saree or the rich glow of gold jewelry, this bright hue continues to be the heart of celebrations, festivals, and weddings. Let us unravel why gold is so deeply entrenched in Indian culture and explore the art of styling gold sarees for unforgettable occasions.

Gold has been synonymous with affluence and sanctity since ancient times. In Vedic culture, gold was revered as the "metal of the gods," embodying divine energy and cosmic abundance. Scriptures often refer to gold as the ultimate offering to deities, highlighting its association with the celestial. Historically, the Gupta period (4th–6th century CE) marked the zenith of India's gold craftsmanship, with gold coins, ornaments, and textiles reflecting the nation's prosperity.

Gold's allure transcends mere ornamentation—often associated as a storehouse of wealth and an heirloom passed down generations. Brides adorned in gold sarees and glittering ornaments symbolize prosperity being ushered into a family. In Indian mythology, gold holds a sacred position. The metal is associated with Lakshmi, the goddess of wealth and prosperity, making it an auspicious choice for significant life events. This spiritual connection extends to the tradition of passing down gold sarees as heirlooms, creating a precious link between generations. The Kanjeevaram sarees of Tamil Nadu, with their characteristic gold zari borders and pallus, exemplify this blend of spirituality and craftsmanship, often being considered mandatory for wedding ceremonies.

In many regions, the amount of zari work in a saree traditionally indicated the wearer's social status. The famous Banarasi sarees, with their intricate gold motifs depicting scenes from mythology, served as both garments and narrative art pieces. Similarly, the Paithani sarees of Maharashtra, known for their distinctive gold borders and peacock motifs, represent the pinnacle of cultural artistry. The sustainability of gold zari work presents both challenges and opportunities in modern times. Traditional pure gold thread work, while expensive, offers unmatched durability and can last for generations. However, contemporary alternatives using gold-plated silver threads provide more accessible options while maintaining visual appeal. 

The maintenance of gold-worked sarees requires special attention, reflecting their precious nature. Traditional wisdom passed down through generations includes storing these sarees in muslin cloth, avoiding direct sunlight, and careful handling during wear. These practices ensure that the golden heritage can be preserved for future generations, maintaining both its physical and cultural value. Gold sarees remain an eternal classic in the realm of Indian fashion. Their adaptability to both traditional and modern aesthetics makes them a treasure trove for every saree enthusiast.

 

Fairy Tale-Inspired Sarees

Indian cinema has played a pivotal role in immortalizing fairy tale-inspired sarees. The graceful drape of a saree has long captured the imagination of storytellers, filmmakers, and fashion enthusiasts alike. From the misty hills of Switzerland where Sridevi's chiffon sarees danced in the wind in "Chandni" to the ethereal compositions that adorned Trisha in South Indian cinema, these sarees, worn in picturesque settings, bring to life the magic of an enchanting story.

Before cinema, the saree connection was rooted in ancient Indian literature; princesses and celestial beings were often described wearing diaphanous drapes that seemed to float on air. These descriptions in texts like the Mahabharata and various folk tales painted pictures of otherworldly beauty, where the saree played a crucial role in establishing the magical quality of these characters. The traditional nine-yard saree, or 'Nauvari,' worn in Maharashtra, was particularly associated with tales of brave warrior princesses, combining both grace and strength in its unique draping style.

When Indian cinema emerged as a powerful medium of storytelling, it naturally drew from these deep-rooted associations, creating its own modern fairy tales where the saree became a character in itself. The 1960s marked a significant turning point, as filmmakers began using the saree to create memorable romantic moments. Legendary actress Mumtaz's orange saree in "Brahmachari" revolutionized draping styles and created a trend that continues to inspire designers today. The way the pleats moved as she danced became a template for what would later be known as the "Bollywood saree."

The 1990s brought a new dimension to fairy tale sarees through the lens of romantic dramas. Yash Chopra's films, in particular, elevated the saree to iconic status. His heroines, draped in chiffon and silk, against European landscapes, created a unique fusion of Eastern grace and Western romantic settings. These images became so powerful that they influenced real-world fashion, with brides and young women seeking to recreate that same magical quality in their own wardrobes.

South Indian cinema has contributed its own distinct fairy tale aesthetic to saree fashion. The traditional Kanjeevaram silk sarees worn by actresses like Trisha and Aishwarya Rai in period dramas have highlighted the royal heritage of these garments. These films often showcase sarees with intricate temple borders and mythological motifs, connecting modern audiences to ancient storytelling traditions through fashion.

The influence of fairy tale sarees extends beyond aesthetic appeal. They represent a unique intersection of fantasy and empowerment. When a woman dons a cinematically inspired saree, she's channeling decades of storytelling, romance, and cultural pride. This emotional connection explains why certain saree moments in films become cultural touchstones, referenced and recreated across generations.

Social media has added another chapter to this evolving story. Instagram and Pinterest are filled with creative interpretations of fairy tale sarees, where influencers and fashion enthusiasts blend classical elements with contemporary styling. A traditional Banarasi silk might be paired with a corset blouse reminiscent of Western fairy tales, or a lightweight georgette saree might feature hand-painted scenes from beloved stories.

The relationship between cinema and sarees remains dynamic and inspiring. Singhania's, with their legacy of crafting exquisite textiles, understand the profound significance of the cinema culture.

 

Moodboard: Colour Inspirations for 2025

The palette for 2025 is nothing short of a poetic symphony, drawing deeply from the rich reservoir of Indian culture and its timeless songs. Colours that have long been etched in the lyrics of Indian cinema are now transcending music to find a place in contemporary design trends, particularly in the world of textiles and sarees. The following evocative shades carry an air of nostalgia while paving the way for fresh, innovative interpretations. 

For instance, Gerua (orange), which is a bold yet spiritual shade, has adorned brides, sages, and warriors for centuries. Its fiery yet calming essence mirrors the duality of passion and peace, making it a perennial favorite in festive and ceremonial sarees like Banarasi and Kanjivaram.

On the other hand, Neela Aasman (blue sky), with its serene and soothing undertones, evokes a sense of infinity and divinity. This color has been historically associated with royalty and spirituality, prominently seen in Chanderi and Maheshwari sarees that reflect the calmness of the skies and rivers of India.

Another iconic shade is “Rang De Basanti” (yellow), a symbol of vibrancy, youth, and revolution. Whether it’s a Paithani saree with golden yellows or the bright turmeric-hued cotton sarees of Tamil Nadu, this shade has been an integral part of celebratory and auspicious occasions.

Lastly, the soft and romantic “Madhur Milan” (rose pink) embodies grace and tenderness. This shade has long been a staple in tissue sarees, pastel Kora silks, and floral handloom creations, appealing to those seeking understated elegance.

As these traditional hues inspire future trends, 2025 also welcomes newer tones that balance the old and the new. The Pantone shade Mocha Mousse, with its earthy, versatile appeal, is set to become a favourite. This colour matches seamlessly into both modern minimalist aesthetics and rich, traditional ensembles. Imagine a mocha-hued Tussar silk saree paired with antique gold jewelry—it’s a perfect example of how timeless and trendy can coexist.

These colours, like the melodies that inspired them, have the power to evoke emotions, tell stories, and shape our perceptions of the world around us. To explore a stunning array of colours and fabrics that bring these inspirations to life, visit Singhania's.

 

Weaves of Wonder: Perfect Fabrics for Festive and Wedding Celebrations

In India, every festival and wedding is a celebration of colour, tradition, and heritage. For special celebrations like these, fabric choices play a pivotal role in setting the festive mood. In the words of the legendary designer, Sabyasachi Mukherjee, "Fabric is to fashion what a canvas is to an artist - it is the very basis of creation." Here are three fantastic fabric choices for festive and wedding celebrations with an emphasis on their unique qualities.

Banarasi, the pride of Varanasi, has been the most coveted wedding attire for centuries. Woven with intricate gold and silver zari threads, these fabrics showcase the mastery of the artisans of the Ganges. The fabrics are interspersed with motifs of foliage, birds and animals, reflecting the influence of Mughal and Persian art. The intricate designs evoke the beauty of the Taj Mahal, a monument built on the sands of love. In an era where royals and nobles were adorned in the finest of silks, Banarasi stood tall as the ultimate symbol of grandeur. To this day, a Banarasi saree remains the crowning glory of any wedding celebration.

In contrast to the opulent Banarasi, Parsi sarees exude a quiet elegance. Crafted by the Parsis of Gujarat and Maharashtra, these fabrics feature traditional Parsi motifs with European influences. The Parsi sarees are known for their delicate white edging and intricate embroidery. These parsi gara fabrics have been a favourite among the Parsi brides for generations, a symbol of their unique cultural identity. 

Organza embroidery, on the other hand, has a more universal appeal. Originating from Italy, Organza has been adopted and adapted by Indian artisans to create breathtakingly beautiful fabrics. Be it floral motifs or geometric patterns, Organza embroidery can elevate even the simplest of designs to new heights. It is a fabric that presents the heightened appeal of both traditional and modern versatility.

In an age where fast fashion often dominates, choosing these traditional fabrics becomes a statement of cultural appreciation and sustainable luxury. Your celebrations deserve the finest fabrics and Fabric by Singhania’s is here to make every moment memorable. Explore our wide range of fabrics today!

 

Not Sure What to Wear? Try These Ready-to-Wear Sets for Hassle-Free Dressing!

We've all been there: staring at a closet overflowing with clothes, yet feeling utterly lost when it comes to putting together an outfit. The struggle is real, especially when facing a special occasion like a festival or wedding. That's where ready-to-wear sets come to the rescue!

These outfits save you from the trouble of mixing and matching separates or figuring out intricate draping, making them ideal for those who value both time and style. Available in a variety of fabrics, ready-to-wear sets cater to diverse preferences and occasions.

With more than 143 years of experience in Indian textiles, Singhania's offers a gorgeous selection of ready-to-wear ensembles which respect traditional skill while embracing contemporary sensibilities. There is something for everyone thanks to the large selection of alternatives, which are all expertly made with excellent quality and attention to detail. Shopping is made enjoyable by Singhania's unique collection, which features designs that fit all body shapes and fashion preferences. Every piece communicates ease, elegance, and timeless beauty, whether you choose to purchase in-person or online.

Why not upgrade your wardrobe now? Look through Singhania's ready-to-wear selection to discover the ideal ensemble for your upcoming special event. Regardless, it's a wedding, festival, or family gathering, these outfits are made to make you appear effortlessly gorgeous. Get Singhania's now to give your special moments an elegant appearance.

 

Power of Customization

Customization is no longer a luxury but a necessity in today's fashion-conscious world. In the realm of sarees and fabrics, this trend is particularly evident, allowing individuals to express their unique style and personality through personalized creations. When it comes to sarees and fabrics, the desire for unique and personalized creations is more pronounced than ever. Recognizing this growing trend, Fabric by Singhania's emerges as the ultimate destination for those seeking to transform their fashion dreams into exquisite realities.

Customization is a gateway to personal expression and individuality, offering a means to break free from the uniformity of mass-produced designs. It empowers individuals to craft pieces that reflect their unique stories, preferences, and inspirations, transforming garments into an extension of their essence.

Beyond personalization, customized creations ensure a perfect fit—tailored to embrace and complement specific body shapes and sizes, providing unparalleled comfort and timeless elegance. These bespoke pieces go beyond mere fashion; they become heirlooms, meticulously crafted with care and precision, destined to be cherished for generations.

Moreover, customization supports sustainable practices by reducing the environmental footprint of mass production. Opting for tailored designs fosters ethical craftsmanship and promotes sustainability, ensuring that each creation is not only beautiful but also responsibly made.

Our dedicated team listens attentively, understands your desires, and translates them into tangible masterpieces. From the initial consultation to the final fitting, we prioritize your comfort and satisfaction. Our designers, driven by creativity and a deep understanding of contemporary aesthetics, push the boundaries of fashion, offering a spectrum of options that cater to your unique style. But at the heart of our process lies a commitment to you, our valued client. We believe in a collaborative journey where your aspirations are our guiding light. 

Experience the Fabric by Singhania's difference!

 

Sarees that are Artworks: Wear a Masterpiece!

A saree can be so much more than just a piece of fabric. When it is designed with intricate patterns, embroidery, and storytelling elements, it becomes an artwork. At Singhania’s, our exclusive Shikargaah and Human Life sarees are perfect examples of this approach, transforming the saree into an evocative piece of wearable art. 

The word "Shikargaah" translates to "hunting grounds," and it is a motif inspired by the regal art of hunting. Traditionally, this motif was popular in Mughal art, often depicting wild animals, lush landscapes, and grand scenes of hunting expeditions. The combination of nature and wildlife, intricately embroidered with delicate threads, makes these sarees not only a statement of elegance but also a tribute to the beauty of nature and the art of storytelling.

A Shikargaah saree from Singhania’s is a true masterpiece, with designs that captivate the eye and stir the imagination. The colours and the artistry of these sarees make them a perfect choice for anyone who seeks to wear something extraordinary. 

Another remarkable design language that stands out in Singhania’s saree collection is the Human Life motif. These sarees are an ode to human existence, portraying emotions, traditions, rituals, and everyday life. From scenes of family gatherings to depictions of cultural festivities, these sarees serve as a canvas, capturing the essence of life itself.The Human Life motif is rooted in the idea of storytelling through fabric. These sarees weave together the complexity of human relationships, the vibrancy of life, and the intricacy of traditions. 

These sarees are designed for women who appreciate the importance of tradition and are proud of the stories they carry. They are perfect for weddings, festivals, and other significant occasions, where your saree tells a tale, making you the center of attention in the most meaningful way.

At Singhania's, we believe that fashion is an expression of individuality. Moreover, Singhania’s takes great pride in its legacy of exceptional quality. The fabrics used for these sarees are carefully sourced and crafted, ensuring that they not only look stunning but also feel luxurious. 

Beyond the aesthetic appeal, our "Sarees that are Artworks" collection embodies a commitment to ethical practices. We source our materials responsibly, prioritizing organic and natural fibers whenever possible. We also strive to create a positive impact on the lives of our artisans by providing fair wages and fostering a safe and inclusive work environment.ry.

Choose Singhania’s for your next saree and experience the magic of wearing a piece of art. Wear a masterpiece, wear a Singhania’s saree.

 

Is Bold the New Beautiful?

The fashion world is witnessing a thrilling transformation as bold colors, unconventional patterns, and daring silhouettes are taking center stage. Gone are the days of muted tones and predictable choices; today, individuality reigns supreme, and self-expression is celebrated through vibrant hues, unexpected textures, and a playful disregard for conventional norms. People are increasingly embracing vibrant colors, unexpected patterns, and daring silhouettes that would have raised eyebrows just a few decades ago. This shift has created a space where fashion is about freedom, creativity, and fun rather than simply conforming to societal expectations. Singhania's, a brand known for its legacy of craftsmanship and elegance, is at the forefront of this transformation, offering bold, unique designs that allow you to express yourself in the most stunning and fearless ways.

For over a century, Singhania’s has been a name synonymous with the finest quality fabrics and timeless craftsmanship. However, the brand is not stuck in the past; it’s constantly evolving, reflecting the changing tastes and needs of today’s fashion-conscious world. Singhania's understands that modern women want to break free from the constraints of traditional fashion and are seeking new ways to express their individuality. That’s why the brand embraces boldness, offering a range of sarees, lehengas, blouses, and other outfits that are designed to make a statement.


Bold fashion is all about pushing boundaries, and Singhania’s is perfectly positioned to do just that, bringing a sense of modernity to classic styles. The collections redefine beauty by offering fashion that celebrates personal style, making it easy for anyone to wear a garment that feels uniquely theirs. 

One of the most significant changes in the world of fashion is the acceptance and celebration of unconventional colors. Vibrant, bold shades that were once deemed “too loud” or “inappropriate” for certain occasions are now in high demand. People are moving away from the typical pastels, neutrals, and earth tones, and instead, they are embracing rich jewel tones, colours that are no longer reserved for a select few occasions but are being used in everyday wear, making them versatile and chic.

Bold is beautiful, and at Singhania’s, we ensure that you can wear your beauty with confidence. 

 

Then vs. Now: The Evolution of Singhania's

In 1881, Singhania's began its humble journey with a passion for bringing the best of the crafts to the people. Back then, the focus was on producing fabrics that captured the essence of Indian culture and heritage. Over the years, Singhania's has remained steadfast in its commitment to preserving the art of saree weaving while continuously adapting to the changing times.

Invited by the Nizam of Hyderabad to revitalize the faltering textile industry, the Singhania family became the sole authorized distributor of textiles from Japan. The company’s legacy began to bloom in the late 1920s with the launch by 'Nandlal Das Rameswardas,' the pioneer, who quickly made Singhania's a symbol of quality in the region.

However, the journey wasn't without its challenges. The enactment of the Jagirs Abolition Act in 1953 forced the family to temporarily relocate, but they returned five years later and rebuilt the business from scratch. Sourcing textiles from Ahmedabad and Mumbai, they revived their Madina store, which later moved to Banjara Hills in 1999, marking a significant step into retail. Under the leadership of the sixth generation, Singhania’s entered a new era of growth, expanding its reach and continuing to preserve its legacy of fine handwoven textiles.

Today, Singhania’s stands as a beacon of stability and innovation, with 42 clusters of handloom weavers spread across India. Fast forward to 2024, and Singhania's has evolved into a brand that is both timeless and modern. The commitment to craftsmanship has remained unchanged, but the brand has expanded its reach with three showrooms, meeting the growing demand for high-quality, handcrafted sarees.

Though this story has been told, it continues to serve as an inspiring reminder to reach for the stars, step by step. Through resilience, innovation and an unwavering commitment to quality, Singhania’s has successfully woven its legacy into the fabric of Hyderabad’s history and its future continues to shine bright, rich with tradition and promise.

 

Beyond Borders: Angelica's Journey to Singhania's Banjara Hills Flagship Store

In a world that seems ever so vast, it’s often the smallest connections that lead to the most extraordinary experiences. Angelica, a passionate follower of Singhania's from California, is a prime example of how the digital age has bridged distances and fostered meaningful relationships across borders. For the past few years, she has been an avid admirer of Singhania’s exclusive sarees and handcrafted fabrics, often sharing her excitement and love for the brand on social media.

The global reach of Singhania’s is a proof of the power of fashion in uniting people, and Angelica’s journey is proof that no distance is too great when it comes to following one’s passion. After years of following the brand from afar, Angelica decided to visit Singhania's flagship store in Banjara Hills, Hyderabad. Her trip was a symbolic journey to connect with a brand she admired for its dedication to preserving the traditional art of saree weaving while embracing the modern tastes of its customers worldwide.

Arriving at the Banjara Hills store, Angelica was immediately struck by the ambiance. What stood out the most during her visit was the warmth and hospitality of the Singhania team. The attentive staff guided Angelica through the vast collection, patiently answering her questions and offering personalized recommendations. Angelica’s trip to Singhania's Banjara Hills flagship store showcases the brand's commitment to creating an unparalleled shopping experience for customers across the globe.

In today’s world, where technology makes distances seem insignificant, Angelica’s story beautifully highlights how connections can flourish with a simple click. Singhania’s dedication to offering its customers a truly global experience continues to break barriers, proving that the world may be large, but the bond we share through our passions is even larger.

 

The Human Touch at Singhania’s

It can be easy to forget what personalized service is in a world when virtual storefronts and digital transactions rule. However, at Singhania's, our e-commerce team offers the same friendliness, commitment, and bonding as our physical stores. They make sure that everybody who shops feels appreciated and that every saree or fabric has a personal touch by acting as the unseen hands behind every click, scroll, and online order.

Ever felt unsure about choosing the right saree shade online or selecting the perfect fabric for an occasion? Our e-commerce customer support team has got your back. They act as virtual saree stylists, guiding you through chat windows, emails, and calls. Their expertise goes beyond product knowledge—they understand occasions, traditions, and personal preferences, offering tailored suggestions that make online shopping a breeze. For brides-to-be, families preparing for festive celebrations, or individuals seeking something special, our team provides recommendations, helps with customizations, and ensures your order is packed with love and care.

From browsing collections to adding products to your cart, every step of your online shopping experience is carefully designed and managed by our e-commerce operations team. They ensure that stock levels are updated in real-time, payment gateways are secure, and checkout processes are seamless. But their work doesn’t stop there. Once you place an order, the logistics team steps in—carefully packing your saree or fabric in Singhania’s signature packaging and ensuring it reaches your doorstep safely and on time. 

Behind the screens are real people with real stories. Take Anjana, who handles customer queries with patience and warmth, often staying after hours to assist a bride worried about her saree delivery timeline. Or Achyuth, who ensures every product image on the website does justice to the colours and craftsmanship of the sarees. Their commitment doesn’t waver, even when facing challenges. From managing surges during festive seasons to handling last-minute customizations, the team navigates it all with grace and enthusiasm.

At Singhania’s, our e-commerce team actively listens to customer feedback, using it to refine processes and enhance the online shopping experience. In every email reply, every product listing, and every parcel dispatched, there is an undeniable human touch. So, the next time you browse through our online store, know that behind every page and every product is a team dedicated to bringing you one step closer to your dream saree or fabric. 

Because at Singhania's, the human touch isn't just an addition to our service—it's the very fabric of who we are

 

Fascinating Textile Facts

Ahimsa silk from Assam is made without killing silkworms; they're allowed to emerge naturally before the cocoons are spun into silk.

Mashru fabric was an innovative solution featuring silk on top and cotton underneath, created for those whose religious beliefs prevented silk from touching their skin.

The Ikat weaving technique requires complex mathematical calculations to pre-dye threads before weaving, creating patterns that only emerge when correctly woven together.

Historical records mention rare textiles made from spider silk in Bhutan and Northeast India, producing naturally golden, incredibly lightweight fabrics.

Some traditional Indian textiles used natural dyes that would change colour based on body temperature or weather conditions, an early form of colour-changing fabric.



Until Next Time

As we wrap up this edition, we hope these stories have inspired you to explore the Indian fashion in new ways. Through our exploration of bold aesthetics, customization possibilities, and the evolution of Singhania's own 143-year journey, we've witnessed how tradition and innovation merge together in perfect harmony.

The stories we've shared—from the intricate Shikargaah motifs to the sustainable promise of Ahimsa silk—reflect not just our commitment to craftsmanship but also our dedication to preserving and reimagining India's textile heritage for future generations.

Looking ahead to our next volume, we promise to bring you more untold stories from the world of Indian textiles, more innovations in sustainable fashion, and more celebrations of the artisans who make it all possible. Until then, we invite you to visit our stores, explore our collections and become part of the continuing story of Indian craftsmanship.

May your wardrobe continue to be a canvas for self-expression and cultural celebration.

 

FAQ

Questions and Answers

  • The Ganga Collection draws inspiration from India's holy river, presenting traditional motifs and colours to create a collection that is both spiritually and aesthetically significant.