Read Singhania's S-Craft Magazine Vol-11
Introduction:
Welcome to S-Craft Vol-11, your gateway to the latest updates, collections, and exciting developments at Singhania's! From our store expansion across Hyderabad to the incredible offers at our 14th Anniversary Sale, this edition highlights everything you need to know. Discover the magic of our new Navratri saree collection, delve into the psychology of fabric prints, and explore LABEL SAILESH SINGHANIA's latest masterpiece, Jhiinii. Whether you're seeking vibrant Navratri colors or timeless lehenga styles, Singhania's offers unmatched craftsmanship. Join us in celebrating tradition, fashion, and innovation, all while enjoying exceptional quality and elegance.
INDEX
Singhania’s Expanding its Presence Across Hyderabad: Now Closer to You!
We are now closer than ever with new stores in Gachibowli and Kothapet.
Singhania's Anniversary Sale at Banjara Hills Store
Celebrate with us and enjoy amazing discounts!
Singhania’s is now focussed on Marketing 5.0
New technology & customer focus at every stage- Prudhvi Raj Patnaik, C.E.O
Navratri Saree Collection: Colors, Choices, and Their Divine Meaning
Find the perfect saree for every colourful day of Navratri.
Colour of the Month - Blue for Navratri
Embrace the divine hues of blue this Navratri.
The Psychology of Prints: How Fabric Patterns Affect Your Choices
Explore how different prints can change your mood and style.
LABEL SAILESH SINGHANIA: Jhiinii
Explore the latest collection from LABEL SAILESH SINGHANIA.
Singhania’s Wardrobe: Lehenga Beyond Fashion
Lehengas that go beyond just trends- styles for every occasion.
Nurturing New Talent: How Singhania’s HR Shapes Future Leaders
A peek into Singhania's commitment to growth.
Voice of Singhania’s
Checkout the interesting experiences from our employees
Client Diaries
Real stories and experiences from our valued clients.
Saree Facts
Fun and fascinating facts about sarees that everyone should know!
Singhania’s Expanding its Presence Across Hyderabad: Now Closer to You!
Singhania's is pleased to announce the expansion of our network just for our valued customers. Thanks to your amazing love and support, we will continue to grow to serve you better. Till now, you had the option of visiting our two flagship stores at Banjara Hills and Jubilee Hills. But now, we are happy to announce the opening of two more branches in Hyderabad: Gachibowli and Kothapet. This means that you are not limited to just two options when it comes to buying our beautiful handmade luxury sarees and fabrics.
These new stores are designed to bring you closer to our signature collections and make it even easier to find the finest traditional and contemporary styles. We understand the importance of easy access to quality and these new stores will bring your favourite sarees and fabrics right to your doorstep. Singhania's continues to meet your needs and provide the timeless elegance you love. This expansion is a validation of your loyalty and we are committed to continuing to provide the quality and craftsmanship that have built our trusted name for generations.
Thank you for being part of the Singhania family. Visit our new stores and experience the luxury you deserve.
Singhania's Anniversary Sale at Banjara Hills Store
Singhania's is celebrating its 14th Anniversary Sale at the Banjara Hills store and you do not want to miss it. Let's explore what makes this sale a must-see!
Special Discounts Reserved Especially for You
Singhania's Anniversary Sale offers fantastic discounts and deals. There are great offers on various sarees, fabrics, and readymade dresses. Can you picture yourself getting a stunning saree or stylish fabric at a discounted price? This is a great chance to refresh your wardrobe or find a special gift for a loved one.
A Unique Shopping Experience
The Banjara Hills store is filled with a lively atmosphere and festive spirit. It has been adorned with lovely decorations to reflect the joyful mood. Upon entering, you will receive a warm welcome from helpful employees who are eager to assist you in choosing the ideal saree or fabric. Additionally, the store provides a relaxed and pleasant shopping experience, allowing you to leisurely browse and select the perfect item.
Exclusive Deals and Unexpected Delights
Singhania's provides a variety of unique offers and surprises to enhance the Anniversary Sale. You can expect discounts that will make your shopping experience even more enjoyable. These time-limited deals will bring added excitement to your shopping trip.
Make Sure You Don't Miss This Opportunity!
The Anniversary Sale at Singhania's store in Banjara Hills offers a fantastic chance to explore high-quality fashion and craftsmanship at amazing prices.
It’s a limited-time sale, so be sure to visit soon and make the most of the unbelievable discounts available.
Enjoy your shopping experience, and hopefully you'll find something lovely and unique!
Singhania’s is now focused on Marketing 5.0
-Says Prudhvi Raj Patnaik, C.E.O. Singhania’s, who is overseeing the transformation closely
Over the decades, we’ve built a legacy of trust, quality, and dedication. Today, we are embracing Marketing 3.0, a fresh approach that goes beyond simply selling products.Now, we’re stepping into Marketing 5.0, a new era that goes beyond just selling products. It’s about using the latest technology and focusing on you at every stage to make your experience with us even better.
Marketing 5.0 isn’t just a strategy—it’s about connecting with the new generation who wants more than just great products. They want meaningful connections with the brands they love. At Singhania’s, we’ve always valued our relationships—with our weavers, our team, and you. Now, we’re focusing on creating products and experiences that truly resonate with your values and passions.
We’ve made huge strides in expanding our network, ensuring that more people can experience the beauty and craftsmanship of our sarees and fabrics. This expansion isn’t just about opening more stores; it’s about creating immersive, exciting shopping experiences that make every visit to Singhania’s special, whether online or in-store.
I am incredibly proud of the team at Singhania’s for their dedication to quality over the years. From the very beginning, we’ve ensured that every product we offer is of the highest standard, and we will continue to deliver on that promise. Your satisfaction has always been, and will always be, our top priority.
As we step into this new phase of growth and transformation, I want to thank you for your continued trust and support. We are committed to creating a future where tradition and modernity coexist beautifully, where every product not only meets your needs but also inspires joy.
Navratri Saree Collection: Colours, Saree Choices, and Their Divine Significance
Navratri, a vibrant Hindu festival celebrated all around the globe, celebrates the divine feminine energy over nine nights. Each day of Navratri is dedicated to a different form of the goddess Durga, and people are encouraged to wear specific colours that would honour these goddesses. The colours for each day have special meanings. Let's understand the nine goddesses of Navratri, their significance, and the colours associated with each day of the celebration in 2024.
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Day 1: Goddess Shailaputri – Yellow: Goddess Shailaputri, often referred to as the daughter of the mountains (Shaila meaning mountain and Putri meaning daughter), embodies the essence of nature. As a representation of Mother Earth, she holds a trident and a lotus while riding a bull. She symbolizes stability and strength, forming the root of all creation.
Colour Association: Yellow, the colour of the first day, signifies joy, happiness, and positive energy. It reflects the grounded and resilient nature of Goddess Shailaputri, symbolizing the vibrancy and strength of the mountains.
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Day 2: Goddess Brahmacharini – Green: On the second day, Goddess Brahmacharini, known for her asceticism and devotion, is honored. She is depicted walking barefoot, holding a rosary and a water pot (Kamandalu). Brahmacharini symbolizes spiritual enlightenment and the pursuit of knowledge and meditation.
Colour Association: Green, the colour for this day, stands for growth, renewal, and harmony with nature. It reflects Goddess Brahmacharini's spiritual purity and the calmness she embodies through her ascetic lifestyle.
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Day 3: Goddess Chandraghanta – Grey: The third day is dedicated to Goddess Chandraghanta, a fierce warrior form of Durga. She is known for her bravery and rides a tiger, armed with multiple weapons. The crescent moon on her forehead signifies her role as a fierce protector and destroyer of evil.
Colour Association: Grey, the colour of the day, represents balance, neutrality, and wisdom. It mirrors the composed yet powerful presence of Goddess Chandraghanta, reflecting her role in maintaining equilibrium in the battle against evil.
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Day 4: Goddess Kushmanda – Orange: On the fourth day, devotees celebrate Goddess Kushmanda, who is believed to have created the universe with her radiant smile. She symbolizes abundance, growth, and the life-giving energy that sustains the cosmos.
Colour Association: Orange is associated with this day, symbolizing energy, enthusiasm, and creativity. This colour reflects Goddess Kushmanda's vibrant nature and her role in the universe's creation and sustenance.
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Day 5: Goddess Skandamata – White: The fifth day honours Goddess Skandamata, the mother of Lord Kartikeya (Skanda). She is depicted with her son in her lap, symbolizing motherly love and nurturing strength.
Colour Association: White, the colour for this day, signifies purity, peace, and clarity. It embodies the nurturing and protective qualities of Goddess Skandamata, reflecting the pure and supportive nature of motherhood.
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Day 6: Goddess Katyayani – Red: On the sixth day, Goddess Katyayani, known for her fierce form and victory over the demon Mahishasura, is worshipped. She represents courage, valor, and triumph over evil.
Colour Association: Red is the colour for this day, symbolizing power, passion, and strength. It reflects the intense and dynamic energy of Goddess Katyayani in her battle against darkness.
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Day 7: Goddess Kalaratri – Royal Blue: Goddess Kalaratri, the most intense form of Durga, is revered on the seventh day. She is believed to destroy ignorance and evil, leading devotees toward spiritual awakening.
Colour Association: Royal Blue, the colour of the day, represents knowledge, power, and depth. It symbolizes the transformative power of Goddess Kalaratri, reflecting the profound wisdom that follows the eradication of ignorance.
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Day 8: Goddess Mahagauri – Pink: The eighth day is dedicated to Goddess Mahagauri, who symbolizes purity, peace, and spiritual enlightenment. Her radiant form represents the highest level of purity and the removal of past sins.
Colour Association: Pink, the colour for this day, signifies love, compassion, and nurturing. It reflects the goddess's gentle and purifying nature, representing her ability to cleanse and restore balance to the soul.
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Day 9: Goddess Siddhidatri – Purple: The final day of Navratri is devoted to Goddess Siddhidatri, who grants supernatural powers and represents spiritual completeness and perfection. She blesses her devotees with wisdom and knowledge.
Colour Association: Purple, the colour of the final day, symbolizes spirituality, luxury, and ambition. It reflects the divine grace of Goddess Siddhidatri, representing the culmination of the spiritual journey and ultimate fulfillment.
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As you can see, each goddess and her associated colour during Navratri hold a special significance that goes beyond just the surface. It’s about channeling the energy and qualities of the goddess herself. Whether it's the fierce courage of Katyayani in yellow or the peaceful purity of Mahagauri in peacock green, these colours help us connect to the divine essence of the festival.
Now, think about how powerful it can be to embody these qualities through your attire. By choosing a saree in the colour of the day, you’re not just following tradition—you’re becoming a living expression of the goddess's energy. Imagine draping yourself in a bold red saree on the day of Kushmanda, symbolizing creativity and life force, or opting for a serene white saree to honor Chandraghanta’s calm and warrior spirit.
Celebrate each day with a saree that complements the goddess and her divine colour. It’s a beautiful way to feel even more connected to the festival, and, let’s be honest, who doesn’t love an excuse to wear a stunning saree that makes you feel empowered and elegant all at once?
Celebrate Navratri in a way that’s both spiritual and stylish!
Colour of the Month for Navratri - Blue
Navratri, a nine-night festival celebrating the Divine Feminine, is a vibrant spectacle of colour, music, and devotion. While traditional attire often features vibrant hues like red, pink, and yellow, there's a growing trend of incorporating the colour blue into Navratri celebrations. This shift is not merely a fashion statement but a reflection of evolving cultural norms and a deeper appreciation for the significance of the colour blue.
Blue, often associated with tranquility, peace, and spirituality, holds a special place in various cultures worldwide. In Hinduism, blue is linked to Lord Krishna, a beloved deity often depicted with blue skin. Krishna's blue colour symbolizes infinity, the vastness of the cosmos, and the divine.
One can connect with the spiritual essence of the festival and honor the divine feminine in a unique way. It's a departure from traditional gender norms, where certain colours might have been associated exclusively with men or women. Blue challenges these stereotypes and promotes a sense of inclusivity and equality.
Moreover, blue can also symbolize unity and harmony. It's a colour often used to represent the sky and water, elements that bring people together and sustain life. By wearing blue during Navratri, participants can foster a sense of connection with nature and with their fellow devotees.
The Psychology of Prints: How Patterns in Fabrics Influence Your Choices
-Written by Smruti Umredkar (Textile Designer)
Science says, "The brain loves patterns," which explains a lot about our efficiency that comes with routine and consistency. When it comes to tangible uses of patterns, those that mostly influence our psychology are visual. The first thing noticeable when you meet someone is their choice of colour or clothing. Based on this, one builds a perception of the person and their related choices and decisions.
We all know that human choices are often based on different perceptions, which have an underlying scientific reasoning. The choice of prints or colours in an outfit represents you and your state of mind to some extent. On the other hand, some people prefer to wear the same combination of clothing every day to reduce decision fatigue. Certain concepts have been revolutionised in fashion, such as colour blocking, which is the opposite of the phenomenon known as "colour interaction."
Optical illusions are widely used in prints, and these affect the visual appearance of the human body. It is often suggested that stripes make people look taller, and larger individuals are encouraged to opt for finer prints. Believe it or not, the patterns you choose can influence how others perceive you. Floral prints, for example, make you seem more approachable, while geometric prints convey a sense of professionalism.
However, the selection of prints and colours also works on the emotions they evoke. Wearing your favourite print or colour may make you feel cheerful on a day you feel low or add a dash of excitement to your mood. Many people have something in their wardrobe that makes them feel confident. As discussed earlier, the repetition and symmetry in patterns create a sense of balance that is soothing and comforting.
On the other hand, complex prints influence the cognitive processes of the brain. Polka dots are synonymous with playfulness, which is why they are so often preferred in children's wear. Abstract patterns, which are unique and non-repetitive, allow for a degree of creativity that reflects individuality. These patterns evoke an artistic feel in both the creator and the wearer. People who value creative expression may find these particularly appealing.
It's crucial to consider the context when choosing patterns. What may be appropriate and empowering in one setting might not have the same impact in another. For instance, a bold geometric pattern may exude confidence in a professional environment but could feel out of place at a casual gathering.
LABEL SAILESH SINGHANIA: Jhiinii
The "Jhiinii" collection is a special group of Jamdani sarees that showcases the beauty of traditional Indian weaving. These sarees are made using fine, delicate fabrics like organza and tussar silk, which give them a light and airy feel.
The name "Jhiinii" means fine, (full of details and precision) something created with utmost attention. It also hints at the detailed work that goes into making these sarees. Skilled craftsmen from West Bengal put their heart and soul into weaving each one. They use bright, cheerful colours that make the sarees look lively and fresh. The designs for these sarees were created in-house itself. With close attention paid to every little detail, making sure the patterns look good and fit well with how the saree hangs when worn.
Jamdani weaving is an old skill that takes a lot of time and careful work. It's known for creating complex patterns that seem to float on the fabric. The weavers need to focus hard and be very skilled to make these patterns. All this effort results in sarees that are not only pretty but also comfortable to wear.
One of the best things about these sarees is how light they feel. People can wear them for a long time without feeling weighed down. Even though they look delicate, they're actually quite strong, thanks to the good quality of the fabric used. The way the fabric falls and drapes adds to the beauty of the saree.
The "Jhiinii" collection is perfect for people who like sarees that are both traditional and modern. These sarees can be worn to all events, from big weddings to small family gatherings. They're designed to make the wearer look good and feel confident.
In simple terms, the "Jhiinii" collection offers sarees that are pretty, comfortable, and suitable for many occasions. They combine old-style weaving with new designs, making them attractive to people of all generations. Each saree is carefully made to look good and make the person wearing it feel special.
These sarees stand out because they're not just about looking fancy. They're also about feeling good while wearing something beautiful. The collection celebrates both the art of making sarees and the joy of wearing them.
Overall, the "Jhiinii" collection offers sarees that are light to wear, beautiful to look at, and perfect for making any occasion feel more special. a saree and of the woman wearing it with its delicate details and intricate workmanship.
Singhania’s Wardrobe: Lehenga Beyond Fashion
-Written by Smruti Umredkar (Textile Designer)
The lehenga is an ensemble of three pieces: a blouse (choli), a long skirt (lehenga), and a sash (dupatta). A favourite for decades, the evolution of lehengas from traditional to contemporary is worth noting.
In ancient times, the lehenga was actually a draped lower garment called Antariya. A long strip of fabric was wrapped around the waist and passed through the legs to create the Antariya. A veil worn over the head or shoulders was called an "Uttariya," and a band of fabric used on the chest was called "Stanapatta." These garments eventually evolved into the stitched lehenga, choli, and dupatta we know today.
The early form of the lehenga evolved further with the arrival of the Mughals in India. Mughal women wore three-piece suits reminiscent of their Persian heritage. During their time in India, the silhouette became more modern and evolved into the lehenga we recognize today.
During this period, the length of lehengas typically reached the ankles, which indicated marital status through bejeweled toes, as the face was covered with a veil. Lehengas worn by tribal women were shorter, ranging from the ankles to the knees, allowing for ease of movement during daily chores. After independence, the saree gained more popularity, and lehengas were largely relegated to rural areas. Over time, sarees became the preferred choice for both urban and aspiring rural women.
It wasn’t until the 1990s that the lehenga saw a resurgence. Media and Indian designers began to bring it back into fashion. During this period, lehengas underwent significant changes, with various cuts and trends emerging, such as A-line lehengas, fish-cut lehengas, and kalidar lehengas. The craft of lehenga-making improved significantly, with fabrics like Banarasi becoming popular and considered traditional. Gradually, kalamkari, patola, and other high-end crafts were introduced, further enhancing the lehenga’s appeal.
Designer lehengas gained high popularity as designers started releasing their bridal collections. They experimented with unique styles, setting new trends and offering a range of options. Today, designer lehengas are not only exuberant but also come in affordable options available online.
Customization of lehengas has reached new heights, with personalized messages, hand-painted designs, and each panel crafted with attention to the customer’s preferences. Like in the past, customers are no longer limited to what is available in stores. A bespoke lehenga, made with a fully customized design, offers brides an empowering and creative process. Each designer lehenga becomes a beautiful collaboration with sentimental value for the bride. The market today caters to all kinds of customers—whether they know exactly what they want or are unsure—ensuring that no one in need of a lehenga will leave without one!
Nurturing New Talent: How Singhania's Human Resource Team Shapes Future Professionals
At Singhania's, the role of nurturing new talent is taken very seriously. The HR department works hand-in-hand to ensure that every new recruit, whether they come with a wealth of experience or are stepping into their first job, feels supported and valued from the moment they have started their career at Singhania’s. Singhania’s focus is not just on hiring talented individuals but also on developing those who are raw yet show great potential.
Singhania's takes pride in molding new recruits, giving them all the training and support they need to succeed. This is where the guidance of Mr. Mateen, the HR & Corporate trainer, comes in. He plays a crucial role in ensuring that each new employee, regardless of their experience, understands their responsibilities and feels confident in their new role. His special talent for connecting with the younger generation, helping them transition smoothly into the workforce, and equipping them with the skills they need to excel.
Through its structured onboarding and training process, Singhania's nurtures raw talent and helps it blossom. The company’s commitment to developing individuals means that every person has the opportunity to grow, learn, and become a skilled professional. At Singhania’s, new recruits aren’t just employees—they’re part of a family, one that supports them in every step of their career.
Voice of Singhania’s : Naga Tejaswi
Naga Tejaswi has become the voice of Singhania’s, with the completion of a remarkable 5 years with Singhania’s. During her time here, she has built strong, lasting relationships with our valued clients, always ensuring their welfare is protected. Under her care, Singhania’s has fostered a welcoming environment where clients feel comfortable and connected.
Her ability to forge strong bonds with clients from across the globe—including the US, UK, UAE, Switzerland, Turkey, Italy, and many more—has been a vital part of our growth. Clients trust her with their interests and easily relay their needs and preferences, knowing she will listen with care and understanding.
Naga Tejaswi has become an essential bridge between the brand and our clients, ensuring clear communication and strong understanding on both sides. She plays a key role in maintaining the unique, personal touch that makes Singhania’s stand out.
As she reaches this milestone, we take a moment to recognize her dedication and contributions. We wish her even more success in the years to come!
Client Diaries
Singhania’s is all about being a part of your special moments and making sure you look amazing in our beautiful handcrafted sarees and customized outfits.
When customers share their happiness with us, it reminds us why we love what we do. We put a lot of care and effort into every piece we make, focusing on the little details and making sure you feel special in our clothes. Our goal is to not just give you outfits, but to create memories that will last a lifetime.
Your happiness is what keeps us going at Singhania's. We're inspired every day to bring you the best in traditional and modern fashion. We’re truly grateful to all our customers for trusting us with their special moments and letting us share in their joy. We look forward to continuing to bring magic to many more families with our timeless designs and personalized service.
Saree Facts
During the British Raj, the saree became a symbol of resistance against colonial rule. Prominent freedom fighters, like Sarojini Naidu and Kasturba Gandhi, wore sarees to promote Indian identity and heritage.
Several famous personalities have popularized sarees on a global stage. For example, former Indian Prime Minister Indira Gandhi and Bollywood actress Sridevi were known for their elegant saree choices, influencing fashion trends and international perceptions of the garment.
Beyond traditional wear, sarees have been creatively repurposed into various items like bags, cushion covers, and even wall art, showcasing their versatility.
Sarees have been depicted in ancient Indian art and literature. The famous Indian epic, the Mahabharata, mentions the saree as a symbol of dignity and respect, and it was used to honour guests and dignitaries.
Conclusion:
As you explore the treasures of S-Craft Vol. 11, let Singhania's be your guide to luxury, tradition, and style. If you're stepping into our new stores in Gachibowli and Kothapet, availing of exclusive offers at our Anniversary Sale, or embracing the vibrant hues of our Navratri collection, every piece we create reflects our dedication to quality. With our continued focus on innovative marketing and timeless fashion, Singhania's remains the ultimate destination for sarees, lehengas, and bespoke collections. Visit us today to experience the beauty, craftsmanship, and passion that define Singhania’s legacy.
Thank you for being a cherished part of our journey. Until next time, stay elegant, stay inspired, and most importantly, stay connected with Singhania’s!