About Singhania’s S-Craft Magazine Vol-8


Read Singhania's S-Craft Magazine Vol-8


Welcome to Singhania’s S-Craft Volume 8, our Monsoon Saree Special edition, where we celebrate the elegance and versatility of sarees. This issue is packed with exciting features, including the highly anticipated Ashadam Sale, where you can avail of a fantastic 50% discount on a wide range of sarees and fabrics. We also present a vibrant collection of monsoon-ready sarees, perfect for embracing the season's charm while staying comfortable. From the classic Banarasi fabric spotlight to the exclusive Sailesh Singhania label, this volume promises to offer something for every saree enthusiast. Dive into our pages to explore the rich traditions, innovative designs, and heartwarming stories that make Singhania's sarees truly special.


The Ashadam Sale is Back!

Get amazing deals on sarees and fabrics - all at 50% off!

Monsoon & Sarees at Singhania's

Singhania's presents a colourful collection for the monsoon season

Dream it, Wear it

Customization Made Easy with Fabric by Singhania's

Singhania's Weaver's Exhibition

Celebrating the weavers behind Singhania's sarees at a special exhibition and sale.

Fabric Focus: Banarasi

Spotlight on the renowned Banarasi fabric

Ready-to-Ship Sarees: Look Fabulous Fast!

Enjoy beautiful sarees with Express Delivery

Label Sailesh Singhania

Discover the exclusive Sailesh Singhania label of sarees

Client Diaries

Stories and experiences from Singhania's valued customers

Saree Facts

Interesting trivia and information about sarees

Ashadam Sale is Back: Get 50% Off on Sarees and Fabrics!

The much-awaited Ashadam Sale is back, and it’s bigger than ever! Starting from 1st July 2024, you can enjoy an amazing 50% discount on a wide range of sarees and fabrics. This is your chance to add beautiful new pieces to your collection without spending too much. From classic silk sarees to stylish designer options, there’s something for everyone in this fantastic sale. Isn’t it unbelievable? You can get your favourite sarees and fancy fabrics for half the price! This is a great chance to find something beautiful to wear for a special occasion, or to just treat yourself to something nice. The variety is huge, so you’re sure to find exactly what you want while enjoying the festive spirit of Ashadam Masam. Don’t miss this chance to be a part of something special. The Ashadam Sale is a great time to celebrate and shop. Mark your calendar for 1st July 2024, and get ready to discover a world of beautiful sarees and fabrics at incredible prices. Visit Singhania's website www.singhanias.in and start shopping to make the most of this amazing offer!

Monsoon & Sarees at Singhania’s

Monsoon in India is not just about rain showers and lush greenery; it's also about dressing comfortably amidst the humidity. And when it comes to comfort without compromising on elegance, sarees are a perennial choice for Indian women. Singhania's, a brand synonymous with quality and tradition, presents a delightful collection of sarees that are perfect for the monsoon season. Let's get to know the current monsoon favourites!

Organza Sarees

Organza is a fabric valued for its crisp drape and subtle shine, making it a monsoon favourite. Despite their delicate appearance, these sarees are quite durable and hold their shape well, making them ideal for monsoon weddings or formal events where making a statement is key. Organza's lightness is akin to a gentle monsoon breeze, caressing the skin softly and providing an airy, comfortable experience all day long.

Explore Organza Sarees

Chanderi Sarees

The historic town of Chanderi has given us a namesake fabric that is a beautiful blend of silk and cotton. These sarees are lightweight and have a luxurious feel, making them perfect for India's humid monsoon. The sarees often feature traditional motifs and are known for their glossy transparency and exquisite texture. They are an excellent choice for women who want to stay connected to their roots while keeping it light and airy for the season.

Explore Chanderi Sarees

Maheshwari Silk Sarees

Maheshwari silk sarees are another gem from the heart of India. These sarees are known for their lightness and soft texture, combined with silk. Singhania's offers Maheshwari silk sarees that are perfect for the discerning woman who seeks elegance and comfort in her monsoon wardrobe. Maheshwari silk sarees are not as heavy as other silk varieties, which makes them suitable for the humid weather. They come in a variety of zari designs and pastel shades, reflecting the tranquillity and coolness of monsoon evenings. These sarees are designed to keep you comfortable and stylish.

Explore Maheshwari Silk Sarees

Explore Singhania's collection and find your perfect monsoon saree.

Dream it, Wear it: Customization Made Easy with Fabric by Singhania’s

Ever wished your outfit could be as unique as you are? Have you ever seen a gorgeous outfit and wished you could tweak it just a touch to make it perfect for you? At Fabric by Singhania, we turn those wishes into reality! We specialise in customization, letting you design your dream outfit from the fabric up. We have a vast collection of stylish blouses,created recently, in various fabrics to choose from. Want something more elegant? We can create a flowy dress that drapes beautifully, made from the finest materials. Or perhaps you yearn for something traditional? We can craft a gorgeous lehenga paired with a custom-designed Banarasi dupatta, all woven in-house with meticulous care. At Fabric by Singhania’s: we don't limit your vision. Our skilled team will bring it to life. For we not only sell fabrics; we encourage you to be your own designer. So, tell us about your dream outfit, and we'll make it happen!

Singhania's Weaver’s Exhibition-cum-Sale: Celebrating & Supporting the Weavers of Sarees

The breathtaking beauty of a saree, with its intricate designs and rich textures, has captivated many. However, the very artisans who created these timeless pieces often faced challenges. Singhania's, a renowned name in sarees, took a wonderful initiative to address this. They hosted a special exhibition-cum-sale at their Jubilee Hills store. This event went beyond just showcasing beautiful sarees. It was about celebrating and supporting the weavers who brought these magic textiles to life. The exhibition focused on exquisite sarees that were specimens of handloom crafting. Singhania's designers and dedicated salespeople were present to answer questions about the sarees' history, weaving techniques, and care. It was a fantastic opportunity to learn more about these art forms and understand the craftsmanship behind them. By attending this event, visitors were not just getting a chance to see (and potentially buy!) some stunning sarees. It’s like “You're also supporting the talented weavers who create them.” Singhania's understands the importance of giving back to these artisans and ensuring their skills are valued.

Fabric Focus: Banarasi

This month's spotlight focuses on this luxurious fabric, filled with history and now featuring stunning designs.. Banarasi silk originates from the city of Varanasi, India, and its weaving technique dates back to the Mughal era! Imagine that – emperors and royalty adorning themselves in these beautiful silks. Traditionally, Banarasi silk featured intricate patterns and rich colours. Fast forward to today, and the Banarasi weave is still going strong. Fabric Point understands that while tradition is important, keeping up with the times is too. That's why we’re offering the latest designs that have incorporated those gorgeous, age-old patterns with colours that are perfect for every season. Think light and airy hues, alongside the timeless magnificence of Banarasi silk.

Ready-to-Ship Sarees: Look Fabulous Fast!

Running short on time but still craving that stunning saree look? Look no further than ready-to-ship sarees! These beauties are all pre-made and ready to be delivered straight to your doorstep, so you can skip the wait and get glamorous in a flash.

Here's what makes them amazing:

Instant Style: Forget tailoring or draping woes. Some of our Ready-to-ship sarees come with the blouse already stitched and can be retouched, perfectly set. Just slip it on and you're ready to rock any occasion.

Quick Delivery: Since they're already made, you won't have to wait weeks for your saree to arrive. Perfect for those last-minute events or when you need a quick outfit refresh.

Ample Variety: Ready-to-ship collections come in a dazzling range of colours and design, that cover any formal/informal events that range from day to night. So…….They're a perfect choice for the busy woman who wants to look fabulous without the hassle.

Label Sailesh Singhania

This month Label Sailesh Singhania has a new collection that reflects and incorporates the summer vibes. The "Silver Lining" collection celebrates a fresh start with stunning hand-painted sarees crafted from luxurious, flowing crepe fabric.

The Beauty of Hand-Painted Designs:

Imagine a saree where the artwork isn't printed but lovingly painted by hand. This collection features unique designs directly applied onto the fabric, creating a one-of-a-kind piece for every wearer.

Flowy Crepe for Unmatched Comfort:

Crepe is a dream fabric known for its soft, breezy feel. It drapes beautifully, creating a flattering silhouette that's perfect for any occasion. Whether you're attending a wedding or a festive gathering, the "Silver Lining" sarees will keep you comfortable and confident all day long.

A Symbol of Hope:

The name "Silver Lining" reflects the optimistic spirit behind the collection. The intricate hand-painted designs range from florals to abstract patterns, each one a beautiful reminder to find joy and hope even in challenging times.

Who is this Collection For?

This collection is perfect for anyone who appreciates unique artistry and luxurious comfort.

Client Diaries

Just like these stunning women (showcasing images of clients in Singhania sarees - if possible), you too can adorn yourself in our exquisite collection. We have sarees for every occasion, every style, and every dream. See yourself draped in elegance? Visit Singhania and find the perfect saree that will make you feel confident and beautiful. You deserve to look and feel your best!

Saree Facts

Spice Up Your Life: Spices like turmeric and saffron were traditionally used to dye sarees. Not only did this create beautiful colours, but the spices were believed to have medicinal properties as well.

The Warrior Saree: "Nauvari saree," was traditionally worn by Maratha women warriors. It's draped in a specific way that allows for easy movement and even conceals a hidden dagger.

The Dancing Saree: A specific type of saree called the "Mekhela Sador" is worn in Assam, India. It's actually two pieces – a cylindrical skirt and a long drape. The way it's wrapped allows for incredible freedom of movement, making it popular for the Bihu dance, a vibrant folk dance of Assam.


In this edition, we bring you an array of features to enhance your saree experience. The Ashadam Sale returns with incredible deals, allowing you to expand your saree collection without breaking the bank. Our monsoon special highlights the best fabrics for the season, such as Organza, Chanderi, and Maheshwari silk, ensuring you look elegant and feel comfortable even in humid weather. Learn about the intricate art of customization with our "Dream it, Wear it" service, and gain insight into the craftsmanship behind our sarees through the Singhania's Weaver's Exhibition. The edition also introduces the stunning "Silver Lining" collection by Sailesh Singhania, celebrates customer experiences in Client Diaries, and shares fascinating saree facts to deepen your appreciation for this timeless garment.

Read the magazine for more details


Questions and Answers

  • Singhania’s Ashadam Sale will take place in July 2024.