About Singhania’s S-Craft Magazine Vol-1

Read Singhania's S-Craft Magazine Vol-1

Scope of the Magazine

• Singhania’s S CRAFT Magazine Volume-1 promises to be a captivating journey into the realms of fashion, style, and entertainment. Allow us to greet you warmly as you set out on this journey with a letter from the Managing Director of Singhania's, providing you with an inside look at the goals and vision behind our publication in MD's Thoughts.

• In "Daiwik," we uncover the hidden treasures of our featured collection, promising to captivate your senses and elevate your style.

• Prepare to be dazzled in "Star Struck," where we delve into the style secrets of our celebrity Style Icon of the Month. From red carpet glamour to off-duty chic, discover the inspirations and influences that shape the iconic looks of today's stars.

• Life is too short for boring shades, which is why we present "Hues You Can't Refuse." Immerse yourself in the vibrant world of our Color of the Month, where every hue tells a story and sparks joy in your wardrobe and beyond.

• In "Saree Spectacle," we celebrate the timeless elegance of this quintessential Indian garment. Explore different looks & ideas that redefine the saree, proving that grace knows no bounds when draped in six yards of sheer beauty. Saree, not sorry!

• Stay ahead of the curve with "Trend-o-Meter," your guide to navigating the ever-evolving landscape of fashion. Our Trend of the Month ensures that your wardrobe remains impeccably current, reflecting your impeccable sense of style and sophistication.

• Finally, in "Fabric Frenzy," we unravel the textures and tales behind the fabric trending this month. Because fabrics aren't just materials; they're vessels of history, culture, and craftsmanship waiting to be explored.


• Letter from the Managing Director

MD's musings: A Peek into the Chief's Thoughts

• Daiwik

Discover the hidden gems of our featured collection that will captivate you.

• Star Struck

Get ready to swoon as we decode the style secrets of our Celebrity Style Icon of the Month.

• Hues You Can't Refuse

Dive into the vibrant world of our Color of the Month—because life's too short for boring shades!

• Saree Spectacle

Grasp the art of grace with our Different Looks & Ideas. Saree, not sorry!

• Trend-o-Meter

Stay ahead of the fashion game with our Trend of the Month. Your wardrobe will thank you.

• Fabric Frenzy

Explore the textures and tales behind the Fabric Trending This Month. Because fabrics have stories too!


Seth Nandlal Ji, the textile innovator who acquired the Nizams' royal stamp in 1881. In 1926, Seth Nandlal, then the Nizam's textile minister, set the groundwork for Singhania's empire. He’s well recognized for his artistic and mesmerising work which spellbound the High-Quality Fabric lovers. He set an example for the idealistic business classes. Keeping it in the family! Shri Jugal Kishore Ji continued the legacy of the textile empire, growing it year after year. He’s well established for his remarkable knowledge on textiles and for his humanity, above all. He provided employment to hundreds of people in his realm and has been a 'Godfather’ to many. Sailesh Agarwal is the driving force behind the legendary brand Singhania's, carrying on the legacy with dignity. Under his esteemed direction, the family enterprise is reaching new heights by combining both heritage and creativity. He has been expanding his network by inaugurating a new showroom at Jubilee Hills and by rebranding “Singhania’s” into a multi-branded apparel empire. His initiation includes his very own brand “SS” (Sailesh Singhania’s Label) which redefines the modern clothing into more customised artistry which has featured twice on Lakme Fashion Week. His other initiatives include FabricsBySinghanias, Singhania’s Wardrobe, etc. which is competitive on e-commerce platforms and reaching a wide range of audience. As the Managing Partner, Mr. Shree Agarwal is not merely managing finances and administration; he is shaping a legacy. Being a younger brother to Mr. Sailesh, Mr.Shree has been lending his support in every direction with his strategic foresight and dedication towards excellence. He has become the guiding force propelling Singhania's Group towards a future defined by innovation, resilience, and unparalleled success.

Letter from Managing Director: Mr. Sailesh Singhania

Greetings to our cherished patrons,

Embarking on a journey that transcends time, I, Sailesh Agarwal, stand humbled by the legacy of "Singhania's," a sartorial haven established by my ancestors in 1881. Rooted in the ethos of uncompromising quality and timeless elegance, Singhania's has evolved into a tapestry of premium sarees and handcrafted luxury ensembles. My journey is a tribute to the artistry ingrained in every fiber, a testament to the dedication passed down through generations. At Singhania's, we don't merely sell garments; we weave narratives of tradition and refinement. Our customers aren't just clients; they are co-authors of a story steeped in culture and sophistication. The Singhania's experience is an ode to craftsmanship, an immersive odyssey where every thread is a chapter, and each ensemble a testament to our shared appreciation for enduring elegance.

With gratitude,

Sailesh Agarwal

Singhania's Managing Director,


The Language of Colour: Fashion That Speaks Volumes this Navratri

• The vibrant, spirited shade of orange embraces creativity and enthusiasm, daring to be different with energy and imagination.

• Green breathes life into your attire, representing harmony with nature and a fresh, rejuvenating outlook on style.

• Purple exudes an air of sophistication and a taste for the finer things in life, while blue reflects strength and unwavering loyalty.

• Grey allows your personality to shine with subtlety and understated elegance.

• Red fuels your attire with fiery passion, making a statement through bold fashion choices.

• Yellow embodies joy and happiness, spreading positivity wherever you go.

• White brings a sense of calm and purity, with everlasting class.

• Peacock Blue represents grace and integrity, reflecting a composed and well-balanced approach to fashion.


Pink exudes charm and femininity, while Green adds a touch of nature's freshness. Perfect for both daytime chic and evening glam, this colour combo is a wardrobe game-changer! Mix and match these hues to create stunning contrasts or harmonious ensembles for a fashionable twist. Pink, which is frequently linked to compassion and gentleness, has the amazing power to soften even the hardest hearts. It whispers promises of coziness and understanding, embodying the essence of tender love and affection. As the color of the month, pink encourages us to appreciate life's subtle beauty and to joyfully welcome times of comprehension and connection. On the other hand, green emerges as a representation of rebirth and energy, reflecting the richness of nature's embrace. It inspires us to pursue harmony with the environment and with ourselves since it embodies the essence of renewal and expansion. Pink and Green breathe fresh life into fashionable creations, for sure.


This month, we'll be exploring the fascinating realm of shining fabrics and paying tribute to the exquisite "Kanchi Tissue Fabric." Believe us when we say that it is a true gem and a magnificent monument to our cultural history of fabric. So, what makes it different from others? The "real zari" holds the secret! The unique, shimmering shine - the "Tissue" - is produced by a skillfully woven single strand, not your average zari. And how do those zari threads intertwine? Absolutely flawless! These fabrics have that particular sparkle that has drawn fans for centuries. This fabric is a product of generations of skill and tradition and comes from the ancient city of Kanchipuram in Tamil Nadu, India. Fashionistas around the world have praised Kanchi Tissue Fabric for its adaptability and grandeur, with its rich texture and elaborate designs earning it recognition. Kanchi Tissue Fabric is extremely versatile and comfortable to use with a variety of outfits and accessories because of its lightweight and resilient nature. This cloth gives an air of sophistication to any ensemble, whether it is used to embellish bridal gowns or add a dash of regality to modern fashion. Festive parties and special events are popular for the glistening surface and vivid hues that encapsulate the spirit of joy.

TREND OF THE MONTH : Tussar Banarasi Sarees

Feel comfy and stylish in every season with Tussar Banarasi Sarees. Ideal for those who prioritize both classiness and comfort, these sarees are perfect for you. Light, breathable, and effortlessly chic, Tussar - with its porous nature, keeps you cool, while the Banarasi weaving, gives an aura of prestige to any event you attend. For your next event, this is a must-have saree. Tussar Banarasi sarees are creating a striking impression by deftly fusing the earthy charm of Tussar silk with the elegance of Banarasi silk. These sarees are a wonderful option for holidays and special occasions because of their vivid colors, detailed zari embroidery, and rich textures.



Take a moment to go through a visual odyssey. We're showing you the incredible versatility of this amazing six-yard marvel. Explore the numerous options and imagine yourself in each look. Which one do you love the most? The traditional Indian garment, the saree, provides a canvas for a wide range of draping techniques and artistic expressions. Every Indian state has its own distinctive way of dressing in this classic fabric, ranging from the sophisticated Gujarati seedha pallu style to the ancient Nivi drape of Andhra Pradesh. The saree's adaptability comes from its design and fabric, as well as from the skillful draping methods that can completely change the way it looks. Saree draping techniques suit every occasion and taste, from the traditional pleats and pallu over the shoulder to the more daring twists like the butterfly drape or the lehenga saree. According to modern interpretations, fusion styles—like the pant saree or the pre-draped saree gown—combine aspects of Western clothing with the traditional saree to appeal to modern tastes while preserving the spirit of heritage. With the countless variations in saree-draping methods, any woman can discover the ideal way to embody grace and charm.


Celebrity Style Icon in Saree :

Suma Kanakala

Suma Kanakala is quite popular for her wit and charm. Suma's appearance in sarees is absolutely breathtaking. Suma Kanakala is not only a television icon but also a fashion inspiration when it comes to Singhania's Sarees. She has consistently made Singhania’s go-to-choice for sarees.


Being Effortlessly Chic, Always in our Organza Embroidery Saree.

Monal Gajjar : Gracefully Bold, Beautifully Unfiltered in our Gracious Banarasi Saree.

Krithi Shetty: A Rising Star that Shines in Our Pretty & Banaras! Saree.

Read the magazine for more details.


Questions and Answers

  • "SS," is a brand by Sailesh Singhania, offers contemporary apparel with bespoke artistic touches. It has redefined modern fashion, appearing twice during Lakme Fashion Week.